9th February 2017
For your business to fully harness the power of data, the accuracy and integrity of your data must first be established. It then needs to be interpreted insightfully to determine results. Only then can you make informed and effective business decisions.
The importance of accurate data cannot be understated – we don’t give a view on what data is telling us without thinking first about whether it is correct and how that data can be used.
We are experienced in all major web analytics packages and are Google Analytics specialists. We are one of less than 1% of digital agencies worldwide that have Google Analytics Certified Partner (GACP) status. This means you can trust our expertise – we have the skills to spot and help you correct inaccuracies.
The next step is extracting valuable insight from the accurate data and acting on it.
Our analytics and insight team consists of developers, mathematicians and business analysts. This means we bring together the three key areas for successful data capture and analysis:
The services offered by our experienced analytics and insight team have been meticulously created and refined over time, and are subject to extensive ongoing testing, which is reflected in the excellent quality of our work.
For new customers, any agreed activity is preceded by the completion of a detailed discovery phase in order to establish an accurate set of benchmark data. This is in-line with our approach to all of our digital marketing services.
As part of our discovery work, we ensure your data is robust and propose solutions to fix any problems our team of experts uncovers. We carry out:
Learn more about the importance of our data integrity work.
We can help you translate your business objectives into measurable KPIs, giving valuable guidance for a custom configuration of Google Analytics. We love complex tracking challenges and have an excellent reputation for designing and implementing advanced, bespoke tracking configurations. Our work includes:
Discover how our planning and implementation services can help your business.
Discover how your users interact with your website, report on cross-channel performance in a way that provides actionable insight, and ensure your site’s tracking implementation is monitored, refined and constantly improved. We offer:
Understand more about our approach to data analysis and reporting.
If you are looking for regular advice for your own marketing team to employ, or require training in a specific area, the Fresh Egg team is able to supply expert opinion and support. We provide:
Google Analytics specialists
We are one of fewer than 1% of digital agencies worldwide that have Google Analytics Certified Partner (GACP) status and are Google Tag Manager (GTM) accredited. This means you can trust us to make sure your data is as accurate as possible. It also means we can share information with you about changes to Google Analytics before other non-partner agencies, keeping you at the cutting edge of developments in this area.
Clear reporting that highlights the true value of your marketing spend
Our analysts create bespoke measurement plans to clearly show what KPIs and metrics will be measured for your campaign or project.
Flexible ‘hands-on’ or consultancy approaches
Our approach is both hands-on and consultancy-led. We are happy to roll up our sleeves and get the job done, or guide in-house analysts in getting the most from their analytics implementations.
Our mission is to empower businesses to use data to make better business decisions
We always want to pass on our knowhow and processes to train and support businesses until they can fully run their own data analysis. A business that regularly engages with its data directly is a stronger business; our aim is to get you to that point.
An integrated digital marketing agency
The analytics and insight team works closely with the other departments at Fresh Egg. We understand the importance of an integrated approach to digital marketing and our work increases the effectivity of your other marketing efforts.
"We started working with Fresh Egg about 18 months ago and I can only describe their impact as generating a complete transformation in our business. We’ve become more efficient, more skilful as a team and ultimately smashed our business targets – all through the work that we’ve done with Fresh Egg and implementing their recommendations. You’d be a fool not to use them."
>> see our Analytics Training Courses.
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