Analytics and Insight Icon To lead the field in a constantly changing digital environment requires accurate performance data and the know-how to turn this into actionable insight.

Our analytics and insight team offers a suite of audit, reporting and analysis services based on long-established expertise in digital marketing.

Fresh Egg can validate your analytics data, analyse your market, determine where your traffic is coming from, assess which campaigns are most effective and how different channels work together to deliver conversions, and optimise the journey from visitor to customer.

Our analytics expertise - together with our expertise in fields such as usability, information architecture, interaction design, accessibility and technical marketing - means we are well equipped to offer some of the best analysis and conversion advice in the industry.

We have experience of all major web analytics packages and are Google Analytics specialists – Fresh Egg is one of just 32 companies in the UK to hold Google Analytics Certified Partner (GACP) status, and we encourage all our staff to pass the GAIQ exam.

In addition to our Google Analytics and performance reporting services, we can also provide:

  • Cross-channel performance analysis and attribution modelling
  • Bespoke data analysis projects, for example measuring the effect of offline marketing campaigns on online sales
  • Conversion path analysis and optimisation
  • Data-led A/B testing of onsite content and inbound marketing campaigns

Find out more about the conversion rate optimisation services we offer    

Get in touch to find out more about how our analytics and insight experts can help your business

Contact us





 "I joined the Funeral Partners business approx. 5 months ago and was thrown into the world of web optimisation, but knowing that I had the support of a fantastic digital agency such as Fresh Egg was reassuring. Fresh Egg provided the Marketing team with Google Analytics training. Julian Erbsloeh was the trainer and I found him to be thoroughly engaging, clear and sympathetic to those who were a little less digital savvy. I would thoroughly recommend Fresh Egg as a digital agency of choice. Their digital knowledge and how it can help a business grow in this environment is outstanding and I would not hesitate to use them in the future."

Karam Pentland

Marketing Manager, Funeral Partners


The Fresh Egg blog