Backlink audits, clean up and Google penalty removal
Assurance of backlink quality is essential for healthy visibility
Suddenly dropped from search results or seen massive traffic loss? Previously enjoyed high visibility from previous SEO linkbuilding? You may be suffering from a link-based penalty.
Manipulation of backlinks to enhance organic performance will create visibility issues for websites. As Google progressively updates its quality filters, increasing numbers of sites that have used 'legacy' SEO practices are being detected and punished with link penalties. Our backlink audit process looks into the toxicity of a website's link profile.
The audit will highlight any weaknesses with the backlink profile. Once completed, you will be presented with clearly defined prioritised actions to plan future backlink work.
This includes identifying links from undesirable or unwanted domains that have not been sought or manually created. At the end of the audit, you will have an excellent idea of the types of sites that link to your domain, which are relevant and helpful, and where to focus your inbound marketing efforts.
An example of a link penalty affecting organic visibility
Clean-up and Google penalty removal is an extension of the audit.
This project aims to remove a manual or algorithmic penalty which has been placed on a website by Google, or to proactively prevent a penalty by removing backlinks which will be deemed by Google as trying to manipulate search results.
This tranche of work would normally follow a backlink audit if issues have been identified in the audit.
See our latest blog post on the recent Penguin 4 update and what this could mean to a business struggling with a link penalty.
Unless you have received a penalty notice via Google Search Console, it can be difficult to diagnose a link-related penalty.