During my apprenticeship in the Analytics & Insight team at Fresh Egg, I’ve come to appreciate the importance of measuring the performance of content, alongside previously defined goals, objectives and KPIs.
Tracking the performance … Read more
(This post was written by Sunandita Nijhawan over in our Sydney office)
Whether your goal is to increase conversions, build brand awareness or simply gain a greater following, Facebook is an excellent platform to help you achieve your … Read more
If your business is selling products online, reporting product purchases using a web analytics tool such as Google Analytics (GA) is essential to understanding and measuring performance . Your business can understand the outcome of your marketing … Read more
Facebook Live was first announced a couple of years ago but was only available for Facebook staff members and celebrity interviews. However, as of April 2016, Facebook has made its Live feature available to all users, companies and businesses. … Read more
Digital is a constantly shifting space, with new user behaviour arising on a regular basis and new platforms popping up on a seemingly daily basis. Search is no different and, as the market leader, Google never stands still.
Although more changes … Read more
The content on your site can be an incredibly powerful tool. It is your chance to build a relationship with your audience and educate them about the need for your product or service.
If your content serves someone’s needs well, it is what … Read more
Is this you?
Day in and day out, you look over your business website and its web analytics and ask the question:
"Why are people leaving from a particular page of your website?"
Perhaps you have started to strategise and brainstorm ideas … Read more
If you’re a not-for-profit organisation looking to increase your visibility through search, the Google Ad Grants programme could offer you a helpful boost.
At its most simple, Google Ad Grants offers $10,000 of in-kind advertising per … Read more
With AdWords well into its teenage years and approaching 16 this October, are users ready for the AdWords redesign?
Well, biddable businesses world-wide will need to prepare as this week Google finally announced its upcoming redesign - although … Read more
We've been alerted to some changes to Facebook Business Pages from one of our Fresh Eggers this afternoon, which could indicate some potential updates on the way to Facebook Business Pages.
Using the desktop version he has noticed that … Read more