Conversion Rate Optimisation, or CRO, is about improving the conversion performance of a website, app or campaign. Conversions can be financial (in the case of ecommerce websites) or non-financial (e.g. people completing contact forms on a website). … Read more
(This blog post was written by Roxanne Dwyer in our Sydney office)
We all know that there is no shortage when it comes to SEO tools. With so many options available on the web, where do we start looking for quality tools that are worth the effort? … Read more
Ryan, Mark and I, members of the Inbound Marketing team at Fresh Egg recently had the pleasure of interviewing Steve Rayson, one of the owners of content performance analysis tool Buzzsumo, on our Digital Breakfast podcast. Steve analyses … Read more
Here at Fresh Egg, we are seeing a brand new design for Facebook Pages. The redesign looks to follow in the footsteps of the mobile redesign that Facebook made last year.
As of right now, there does not look to be any functionality … Read more
Fresh Egg welcomed us as its second group of apprentices in September 2015, in partnership with apprenticeship provider 3AAA. During our time at Fresh Egg, we will complete a total of three rotations to learn all about the different services provided. … Read more
Google recently announced a series of significant changes at its annual Google Performance Summit in San Francisco. These six changes aim to allow advertisers to bridge the gap between the digital and physical world.
Mobile was the key theme … Read more
Late last year when Google released its Search Quality Rating Guidelines , the resource that the search engine’s human quality evaluators use to manually assess websites, our technical SEO team here at Fresh Egg duly printed it out, … Read more
Why include Google Street View on your website?
There are a number of reasons why you might want to include Google Street View … Read more
What started out as a rumour a few weeks ago has now been confirmed as gospel by the folks at Twitter. Todd Sherman, senior product manager at Twitter, announced today that "in the coming months we'll make changes to simplify Tweets including … Read more
During my apprenticeship in the Analytics & Insight team at Fresh Egg, I’ve come to appreciate the importance of measuring the performance of content, alongside previously defined goals, objectives and KPIs.
Tracking the performance … Read more