Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
In this post, I answer … Read more
Towards the end of each year, Fresh Egg’s digital experts give you a unique insight into their key predictions as to how the digital landscape will shape up in the year ahead. Our Director of client services, Sarah Leach, predicted that … Read more
Google Tag Manager (GTM) is not just for developers or those from a technical background so, if you want to know how you can use it, then read on (and don't forget to catch up with Part Two, coming soon).
One of the difficulties of maintaining … Read more
Last week website optimisation company Optimizely released a new data methodology behind its split testing platform, called Stats Engine.
Fresh Egg, which is an accredited Optimizely solutions partner, whole-heartedly welcomes this development … Read more
Fred Wilson, an influential venture capitalist sparked controversy recently by announcing that the “social media phase of the Internet ended” in 2014. Now, before everyone frantically fires up Facebook or Twitter – they … Read more
In this fortnight’s jam-packed digital marketing news, we take a look at Google’s trusted stores, why paid search is becoming increasingly important to include in your inbound marketing strategy, WhatsApp’s introduction … Read more
Despite the cynicism that surrounded Google Glass’s commerciality, tech fans still took a sharp intake of breath when Google revealed it was ending sales of the landmark device this week.
Tesco’s innovation team, Tesco Labs, may … Read more
Update - 05/03/2015
Gary Illyes from Google has provided further details on the upcoming mobile-friendly ranking factor in a recent discussion panel at SMX West. Google has confirmed that the ranking factor runs in real-time and on a page-by-page … Read more
Non-food ecommerce growth took a hit this December, according to new figures, as crowds flocked online to bag a Black Friday bargain displacing Christmas spend to November.
Retail sales figures from industry trade body the British Retail … Read more
In this fortnight’s digital marketing news, we take a look at Google’s Pigeon update, Google’s new captcha feature, Bing removing phone numbers from adverts and Christmas device activations.
Google Pigeon Update Reaches UK … Read more