In this fortnight’s digital marketing news, find out about Google’s new algorithm, RankBrain, Facebook’s upcoming notifications feature and Twitter Moments, TV advert and its new Brand Voice analytics tool.
You can find more … Read more
Are your digital marketing campaigns resulting in conversions through your website?
Many businesses choose to spend big money on digital marketing campaigns across various channels to bring traffic to their websites. But one of the biggest – … Read more
Facebook has announced a revamped personalised notifications tab coming soon to both the Facebook iOS and Android apps which not only improves the amount of information found within the tab, but could act like a digital personal assistant. … Read more
An important part of pay-per-click (PPC) is to understand what factors affect your ads and what the impact of these factors are. Quality Score is one factor that affects your Ad Rank in the search results.
What is Quality Score?
Quality Score … Read more
For even the most digitally-savvy business, finding the time to keep up with posting and engaging on each of your social media channels can be a challenge.
At Fresh Egg, we advocate an ‘always on’ social media policy – if your … Read more
As a simple definition, campaign tracking in Google Analytics (GA) allows you to consistently and effectively track the performance of your digital marketing campaigns. By using appropriate UTM parameters on your campaign URLs, you will easily … Read more
In this fortnight's news read about Google's change of stance when it comes to the AJAX crawling scheme, Amazon targeting fake reviews with a lawsuit, Pinterest adding business details to its place pins and Square (the mobile payments system … Read more
Fresh Egg was more than a little excited to come away with not one but two silver awards after Wednesday night's (14 October 2015) Digital Impact Awards ceremony, held at the Grosvenor Square London Marriott.
Both accolades, for ‘ Best … Read more
If you’re a charity or not-for-profit (NFP) and haven’t heard of Google Ad Grants, you could be missing out on one of the biggest digital opportunities – $10,000 USD of free Google advertising every month!
In a nutshell, … Read more
A few hours ago Facebook founder Mark Zuckerberg announced that the social media giant will be testing, “Reactions – a more expressive Like button” in Ireland and Spain.
There has been much debate about whether a Dislike … Read more