Earlier today (Wednesday 29 July 2015), I took part in a webinar with Steve Rayson from content marketing tool Buzzsumo titled ‘How to Create Heavyweight Content Marketing Campaigns’. In case you missed it, or alternatively have discovered … Read more
In this fortnight’s digital marketing news, we talk about booking hotels within SERPs, Facebook’s competing against YouTube, desktop searching on Instagram and the removal of custom backgrounds on Twitter.
On the move? Why not listen … Read more
Planning digital marketing campaigns can be a fine art. You need to juggle a whole host of factors (such as audience, budgets and timelines), plus ensure that they are meeting exactly the objectives you need them to.
However by … Read more
Content marketing is now a mainstream digital marketing activity and the battle to grab and hold people’s attention is growing in intensity. In this Darwinian ecosystem only the strongest content, the most astute strategies … Read more
Having a brand alone is not enough. To win over customers you need to make sure you shout about your brand and get your name in front of as many eyeballs as possible.
But it’s not always easy to gain fresh customers, or to get coverage … Read more
This fortnight we have been discussing the latest Facebook update that claims it will allow users to control who they most frequently see updates from in their News Feed. As well as this, Google again clarifies its position on links, Twitter gets … Read more
The way that people interact with and consume content online is ever evolving. People are no longer passive consumers, but active seekers of that which helps, inspires and entertains them.
The amount of online content published is vast, and … Read more
Currently being on work experience at Fresh Egg, I was given the opportunity to write a blog post that includes the top three digital marketing campaigns Fresh Egg loves this month. I have enjoyed the experience very much and learnt a … Read more
Last week, I flew out to Berlin for user experience conference UX Camp Europe. Several hundred UX professionals and students attend the two-day event each year, making it one of the biggest of its kind in the world..
The conference has a ‘barcamp’ … Read more
In this fortnight’s digital marketing news, we talk about all of Twitter’s new features, including Collections, Project Lightning and Product Pages. We also cover Instagram’s new Explore tab and Google’s Updated Trends. … Read more