Digital is a constantly shifting space, with new user behaviour arising on a regular basis and new platforms popping up on a seemingly daily basis. Search is no different and, as the market leader, Google never stands still.
Although more changes … Read more
The content on your site can be an incredibly powerful tool. It is your chance to build a relationship with your audience and educate them about the need for your product or service.
If your content serves someone’s needs well, it is what … Read more
Is this you?
Day in and day out, you look over your business website and its web analytics and ask the question:
"Why are people leaving from a particular page of your website?"
Perhaps you have started to strategise and brainstorm ideas … Read more
If you’re a not-for-profit organisation looking to increase your visibility through search, the Google Ad Grants programme could offer you a helpful boost.
At its most simple, Google Ad Grants offers $10,000 of in-kind advertising per … Read more
With AdWords well into its teenage years and approaching 16 this October, are users ready for the AdWords redesign?
Well, biddable businesses world-wide will need to prepare as this week Google finally announced its upcoming redesign - although … Read more
We've been alerted to some changes to Facebook Business Pages from one of our Fresh Eggers this afternoon, which could indicate some potential updates on the way to Facebook Business Pages.
Using the desktop version he has noticed that … Read more
Promoting your content in the right place at the right time can make or break an inbound marketing campaign.
Because, however compelling your content is, it isn’t going to engage prospects and convert them into loyal customers … Read more
The launch of the AMP project is big move for mobile search, with a reported four-fold improvement in page speed according to Google. Therefore, it is definitely something to pay attention to and has the potential to shape user expectations for … Read more
Yesterday, Google announced what will soon prove to be a game changer in the web analytics arena: the Google Analytics 360 Suite.
The Google Analytics 360 Suite is a set of integrated marketing analytics tools aimed at enterprise-level marketers. … Read more
Want to expand your knowledge on AdWords? In this comprehensive guide, we take a look at the many changes and updates made to Google AdWords over the past year.
Google AdWords allows advertisers to create ads that appear to potential customers … Read more