For even the most digitally-savvy business, finding the time to keep up with posting and engaging on each of your social media channels can be a challenge.
At Fresh Egg, we advocate an ‘always on’ social media policy – if your … Read more
As a simple definition, campaign tracking in Google Analytics (GA) allows you to consistently and effectively track the performance of your digital marketing campaigns. By using appropriate UTM parameters on your campaign URLs, you will easily … Read more
In this fortnight's news read about Google's change of stance when it comes to the AJAX crawling scheme, Amazon targeting fake reviews with a lawsuit, Pinterest adding business details to its place pins and Square (the mobile payments system … Read more
Fresh Egg was more than a little excited to come away with not one but two silver awards after Wednesday night's (14 October 2015) Digital Impact Awards ceremony, held at the Grosvenor Square London Marriott.
Both accolades, for ‘ Best … Read more
If you’re a charity or not-for-profit (NFP) and haven’t heard of Google Ad Grants, you could be missing out on one of the biggest digital opportunities – $10,000 USD of free Google advertising every month!
In a nutshell, … Read more
A few hours ago Facebook founder Mark Zuckerberg announced that the social media giant will be testing, “Reactions – a more expressive Like button” in Ireland and Spain.
There has been much debate about whether a Dislike … Read more
In this fortnightly roundup, we cover updates from Twitter, Facebook, Google, and more. Find out about Twitter’s extension of its Buy Now button and a rumoured increase of its character count limit.
There’s also news of Facebook … Read more
The design of a site is a crucial part of its success. For a website to be attractive to users, it needs to be both visually appealing and also easy to use. Design and development changes can have a big impact on the conversion rate of a site, … Read more
We’ve been doing a lot of pondering recently as to why talented digital folk want to join agency life, and why it works for them.
Agency life is varied and fast-paced and you never know which brand you’ll get to work on next. It … Read more
BrightonSEO is a twice-yearly search marketing conference built around workshops and expert talks. This month, as with previous events, localisation, data and social were key themes. David Mihm from Moz ( @davidmihm ), and Vincent Coyle ( @vincecoyle … Read more