If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you’ve heard, seen or read people talking about the importance of content hubs.
But what exactly is a content hub?
As part … Read more
In this fortnight’s digital marketing news we take a look at Facebook’s new Product Ads, TweetDeck for teams and medical content in Google’s results.
New Product Ads on Facebook
Businesses often sell myriad products, which … Read more
If you have a problem with rogue traffic being sent to your Google Analytics (GA) property, then a hostname inclusion filter is precisely what you need. We refer to ‘rogue’ traffic when talking about traffic that should not be included … Read more
Love it or hate it, Valentine’s Day is just one of the big calendar events marketing directors can use to push their brand in the hope that their customers will say those three little words: ’I love you‘ (preferably loudly, on … Read more
Great news for Twitter fans – the platform has finally launched group direct messages, so you can now privately communicate with a group of friends, family, brands… or random celebrities.
What’s really great about this new … Read more
In this fortnight’s digital marketing news we take a look at Bing Ads’ new enhanced sitelinks, Google’s support of locale-adaptive websites and more.
Bing Ads releases global Enhanced Sitelinks with device preference
Bing’s … Read more
Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
In this post, I answer … Read more
Towards the end of each year, Fresh Egg’s digital experts give you a unique insight into their key predictions as to how the digital landscape will shape up in the year ahead. Our Director of client services, Sarah Leach, predicted that … Read more
Google Tag Manager (GTM) is not just for developers or those from a technical background so, if you want to know how you can use it, then read on (and don't forget to catch up with Part Two, coming soon).
One of the difficulties of maintaining … Read more
Last week website optimisation company Optimizely released a new data methodology behind its split testing platform, called Stats Engine.
Fresh Egg, which is an accredited Optimizely solutions partner, whole-heartedly welcomes this development … Read more