Content grouping is a great feature of Google Analytics (GA) that’s been around for a while now. It allows you to group content into a logical structure so you can analyse your website’s pages (or app) as a group instead of individually, … Read more
Building a Twitter following that is engaged, and exceeds ten people – who are not friends and family – can be a difficult task. Followerwonk is a great tool that we regularly use at Fresh Egg that can solve this issue.
It may have … Read more
If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you’ve heard, seen or read people talking about the importance of content hubs.
But what exactly is a content hub?
As part … Read more
Non-human traffic from robots and spiders to your website is not new but so-called ‘bot traffic’ can be a nuisance in many ways. This post will show you how to identify bot traffic in your Google Analytics (GA) account and how you can … Read more
In this fortnight’s digital marketing news we take a look at Facebook’s new Product Ads, TweetDeck for teams and medical content in Google’s results.
New Product Ads on Facebook
Businesses often sell myriad products, which … Read more
If you have a problem with rogue traffic being sent to your Google Analytics (GA) property, then a hostname inclusion filter is precisely what you need. We refer to ‘rogue’ traffic when talking about traffic that should not be included … Read more
Love it or hate it, Valentine’s Day is just one of the big calendar events marketing directors can use to push their brand in the hope that their customers will say those three little words: ’I love you‘ (preferably loudly, on … Read more
Great news for Twitter fans – the platform has finally launched group direct messages, so you can now privately communicate with a group of friends, family, brands… or random celebrities.
What’s really great about this new … Read more
In this fortnight’s digital marketing news we take a look at Bing Ads’ new enhanced sitelinks, Google’s support of locale-adaptive websites and more.
Bing Ads releases global Enhanced Sitelinks with device preference
Bing’s … Read more
Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
In this post, I answer … Read more