As the year comes to an end, we’ve taken the time to celebrate the achievements of our colleagues with our annual staff awards. The awards highlight the teams and individuals who have exceeded expectations and have delivered exceptional work … Read more
In an earlier post , we looked at the first two stages of the CRO maturity model. Tim Ash is a world renowned optimiser who, quite literally, wrote the book on conversion rate optimisation (his compendium of testing best practise “Landing … Read more
The lines between paid and organic search marketing are increasingly blurred and, with the announcement from Google that they will now be offering Expanded Text Ads , there are some who have the opinion that this is only going to get worse.
… Read more
We are delighted to be featured in The Drum’s 2016 Digital Census. Within our category we have ranked number 8!
Conducted in partnership with the Recommended Agency Register (RAR), The Drum Digital Census delivers a review of agencies … Read more
Today sees the return of the retail frenzy that is Black Friday. Over the Black Friday weekend in 2015 £3.3bn was spent by UK consumers - an increase of over 25% on 2014, and spending in 2016 is predicted to grow. For some retailers, though, … Read more
The importance of designing and building websites using a mobile-first approach has been brought even further to the fore with Google announcing they are going to change their index to be mobile-first. When our Technical SEO Director, Mark Chalcraft, … Read more
So here we are, week three in our attractive content series, and the astute amongst you will have noticed that there is a new author in town.
I’ve got the honour of taking on this instalment in the series and adding my own personality … Read more
In this post, the second in our spot check series, I take a look at three fashion brands’ content to see if it is love or first sight or time to carry on swiping.
Using the Fresh Egg search intent spot check process, will be judging how … Read more
This blog is the first in our search intent spot check series. Over the next three weeks, we'll highlight opportunities for brands to engage a wider audience by creating content to meet their audience's search intentions.
In this post, … Read more
UPDATE: Since the initial announcement made by Gary Illyes at Pubcon, Google has released new information via its Webmaster Central blog . This clarifies that, rather than being two separate indexes, the existing index will become mobile-first. … Read more