This post is written by PPC director Sunandita Nijhawan, based in our Sydney office.
Having a PPC campaign is not enough. To measure success, it’s always a good idea to have conversion tracking installed too. Conversion tracking … Read more
Have you noticed how iconography for device types is growing? Icons for desktop, tablet, mobile, TV, games consoles… the list goes on. And, as the number of internet connected things grows, more and more devices will join the list, for example … Read more
In this fortnight’s digital marketing news, find out about Twitter removing the 140 character limit, social platform Peach, Facebook Messenger’s aims for 2016, and autoplay live streaming from Periscope in Twitter.
You can always … Read more
Towards the end of 2015 Google rolled out an all new reporting interface for AdWords. The previous reporting interface was functional but data heavy, plotted in a myriad of Excel spreadsheets, that often required a pivot chart to understand.
… Read more
Image copyright: Bartosz Durczewski, iStock
The ability to write stand-out headlines is an art form; it has to explain the story to the reader concisely but it must also hook them in and make them want to carry on reading. It can be a tricky … Read more
If you’re part of a biddable media team, chances are you’ll be used to writing ad copy for your business or your clients – but do you use a template to help you be as efficient as possible? Do you ever go back to check if you … Read more
One of the most exciting (and challenging) things about digital marketing is that it is constantly evolving. While no one can see into the future, our experts have the knowledge to make some pretty well-founded predictions.
In what has become … Read more
For businesses and their marketing teams, understanding the key factors that determine the ranking of a website in Google’s search results can be a tricky proposition. The algorithms that power the search engine are evolving quickly, and … Read more
In this fortnight’s digital marketing news, find out about the delayed Google Penguin algorithm update, live video streaming on Facebook, Twitter’s no-longer cropped photos and changes to Google’s local and entertainment search … Read more
At Fresh Egg, our experience is that a great content strategy is founded on an undertanding of audience, business needs and amplification. And the more research and planning you can perform to develop this understanding, then the more likely … Read more