Almost all businesses, that market themselves to other businesses, have a website that’s designed to generate leads for their sales teams. Whether its calls, leads or form fills, the principle of optimising a B2B website is exactly the same … Read more
Evergreen content is vital to help you win the battle of search. Seasonal and topical ‘event driven’ content is great and should be used as part of your content strategy mix, but often you will see an initial traffic spike, then this … Read more
Google continues to work tirelessly on improving Google Analytics: 2017 will undoubtedly bring exciting changes. Following the full rollout of the new user interface earlier this year, the focus has now turned to new reporting features. Last week … Read more
This isn’t a tweak, this is a fundamental change to how Facebook is adapting to a ‘mobile-first’ world.
By putting ‘stories’ above a news feed (viewed by over 1.65 billion people per day), Facebook is now dictating … Read more
Before we start, some background.
(If you just want the guide, click here .)
A common misconception is that the WordPress platform is only good for sole traders, small businesses or bloggers. However it may surprise you to know that WordPress … Read more
One of most effective ways to attract people to your site and engage them with your brand’s content is to write about something they are searching for. Search marketing 101, right? But how do you know what information people really want to … Read more
The importance of analytics to a business cannot be understated. Data can highlight what has performed well and can be used to inform UX decisions in the future. An ‘analytics first’ approach should help lay the foundations for solid, … Read more
For eligible charities in the UK, the Google Grants programme offers grants of $10,000 per month to fund your paid search activities, giving an invaluable boost to your online marketing and donor recruitment efforts.
Fresh Egg has worked with … Read more
Luke Hay, our Senior Conversion Strategist, has spent the last five months writing his book entitled Researching UX – Analytics. The book will show you, step-by-step, how you can use website and app analytics data to inform design choices … Read more
At Fresh Egg, we have a bit of a New Year tradition. Having emerged bright eyed and bushy tailed (honest) from a relaxing Christmas break, we like to get together and indulge ourselves in some future gazing. At this time every year, we ask our … Read more