On 21 April 2015 Google will release an algorithm update that is likely to affect how your website ranks on mobile devices. On a page-by-page basis, Google will determine if a page is mobile friendly and this will affect the ranking of that page … Read more
In this fortnight’s digital marketing news, we talk about Twitter’s updates to quoting, its apps, homepage and new tool Curator, Google’s changes to in-depth articles and YouTube’s ad-free subscription service.
Twitter’s … Read more
Universal Analytics is the latest version of web analytics from Google and has become the new operating standard for processing your analytics data.
The full version was released in April 2014 and has since been adapted by all our clients … Read more
… Read more
Conversion rate optimisation (CRO) can lead to big increases in your online revenue, but it’s important that CRO is not considered in isolation to your other website optimisation and promotional efforts. This blog post looks at how to run … Read more
In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website.
It provides a framework not only for a customised configuration of your web analytics, … Read more
We’ve been lucky enough to attend some excellent conferences of late, so we thought we’d briefly share our thoughts and key takeaways with you.
Brighton's conversion rate optimisation meet-up
Following the success of the last … Read more
For this fortnight’s digital marketing news, we talk about Google’s doorway page algorithm, Facebook’s new payments system, Twitter testing homepage redesigns, YouTube introducing cards, and the rise of Meerkat.
Google’s … Read more
What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?
As part of Fresh Egg’s content team, I’ve been involved in the creation of content hubs for some of our clients over … Read more
Very.co.uk is launching personalised homepages in a bid to create the best tailored shopping experience in the world, as personalisation steps up a gear.
Shop Direct, which owns Very.co.uk, believes personalisation will add £20m in sales … Read more