In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website.
It provides a framework not only for a customised configuration of your web analytics, … Read more
We’ve been lucky enough to attend some excellent conferences of late, so we thought we’d briefly share our thoughts and key takeaways with you.
Brighton's conversion rate optimisation meet-up
Following the success of the last … Read more
For this fortnight’s digital marketing news, we talk about Google’s doorway page algorithm, Facebook’s new payments system, Twitter testing homepage redesigns, YouTube introducing cards, and the rise of Meerkat.
Google’s … Read more
What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?
As part of Fresh Egg’s content team, I’ve been involved in the creation of content hubs for some of our clients over … Read more
Very.co.uk is launching personalised homepages in a bid to create the best tailored shopping experience in the world, as personalisation steps up a gear.
Shop Direct, which owns Very.co.uk, believes personalisation will add £20m in sales … Read more
This is part two of our Google Tag Manager (GTM) guide. If you’ve followed part one , you’ve already setup a Universal Analytics pageview tag. We will now focus on how you can set up events that are determined by clicking a specific … Read more
It’s an age-old joke in our business that nobody outside the industry knows what we do, especially not our parents. So with Mother’s Day approaching this weekend, we‘ve asked around here at Fresh Egg to find out what our Mums, Grandmas … Read more
Since its inception in 2011 (yes, it really was that long ago), little has been known about Google’s social network , ‘social layer’. Brands, businesses and individuals alike have been unsure of the value of the product, and … Read more
In this fortnight’s digital marketing news, Google announces upcoming mobile-friendly ranking factors and app indexing; Instagram introduces carousel adverts and the big Google+ break up.
Mobile-Friendly Factors and App Indexing to Be … Read more
Online fashion giant ASOS has launched a social sign-in for new customers, seemingly the first retailer to do so at the checkout, offering its fans an easier way to shop as they socialise.
The retailer, which last year generated sales up 27% … Read more