During my apprenticeship in the Analytics & Insight team at Fresh Egg, I’ve come to appreciate the importance of measuring the performance of content, alongside previously defined goals, objectives and KPIs.
Tracking the performance … Read more
On 21 April 2015 Google will release an algorithm update that is likely to affect how your website ranks on mobile devices. On a page-by-page basis, Google will determine if a page is mobile friendly and this will affect the ranking of that page … Read more
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In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website.
It provides a framework … Read more
What sort of reader are you? It may seem like a strange question to ask at the beginning of a blog, but think about it:
Are you poring over every word?
Are you scanning the sentences?
Have you already moved onto the next section? … Read more
The previous post in this performance measurement and optimisation series involved mapping our identified business objectives to relevant metrics that can be measured and eventually optimised to improve online performance. As mentioned towards … Read more
Through the first two posts of this performance measurement and optimisation series, we have now clearly defined the business objectives and identified all primary and secondary conversion points on the website in question. This post will cover … Read more
This is the first of a 12-part series from Fresh Egg’s Insight and Analytics team, entitled “Performance Measurement & Optimisation.” The aim of the series is to outline a strategy for measuring, understanding and optimising the performance … Read more