One of most effective ways to attract people to your site and engage them with your brand’s content is to write about something they are searching for. Search marketing 101, right? But how do you know what information people really want to … Read more
Wouldn’t it be great if there was a way to come up with fantastic ideas without needing to rely on creative genius? Marketing in a busy world relies on ideas that standout from the crowd; the challenge is twofold:
1. generating ideas in … Read more
Have you noticed how iconography for device types is growing? Icons for desktop, tablet, mobile, TV, games consoles… the list goes on. And, as the number of internet connected things grows, more and more devices will join the list, for example … Read more
Search agencies are coming of age, and the enlightened have re-formed themselves as integrated digital marketing agencies. But what does this mean for agency/client relationships and how the two choose to work together?
The wake-up call for … Read more
Fresh Egg has worked with Econsultancy to help create its new edition of the SEO Best Practice Guide, with myself and SEO Director Lee Colbran writing the entire Planning and Strategy section. But just how much has the search landscape changed … Read more