Evergreen content is vital to help you win the battle of search. Seasonal and topical ‘event driven’ content is great and should be used as part of your content strategy mix, but often you will see an initial traffic spike, then this … Read more
Back in the summer of 2016 Instagram announced that it was taking the step of rolling out some new Instagram Business Tools in the US, Australia and New Zealand, with further countries to follow. The great news for UK businesses is that … Read more
What started out as a rumour a few weeks ago has now been confirmed as gospel by the folks at Twitter. Todd Sherman, senior product manager at Twitter, announced today that "in the coming months we'll make changes to simplify Tweets including … Read more
We've been alerted to some changes to Facebook Business Pages from one of our Fresh Eggers this afternoon, which could indicate some potential updates on the way to Facebook Business Pages.
Using the desktop version he has noticed that … Read more
Yesterday (Wednesday 24 February 2015), Facebook rolled out Reactions globally to all users – instead of simply ‘liking’ a post you can now respond with Love, Haha, Wow, Sad or Angry.
This follows months of testing and … Read more
Forward planning is essential for all marketing activity, as it helps you to ensure that you have enough time to research, plan and execute great campaigns that really resonate with your customers. As we explored already in this blog post , there … Read more
Earlier today (Wednesday 29 July 2015), I took part in a webinar with Steve Rayson from content marketing tool Buzzsumo titled ‘How to Create Heavyweight Content Marketing Campaigns’. In case you missed it, or alternatively have discovered … Read more
Planning digital marketing campaigns can be a fine art. You need to juggle a whole host of factors (such as audience, budgets and timelines), plus ensure that they are meeting exactly the objectives you need them to.
However by … Read more
UPDATE: David Somerville is running a joint webinar with Buzzsumo at 9.30am (BST) on Wednesday 29 July called 'How To Create Heavyweight Content Marketing Campaigns'.
Have a listen to the webinar below!
BuzzSumo is probably … Read more
Facebook recently announced that from next year users would see a lot fewer promotional posts in their news feeds.
The social media giant claims the move is as a result of an extensive survey of hundreds of thousands of people – the … Read more