Articles by David Somerville

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Identifying Macro and Micro Conversions

6 Dec 2022

David Somerville

Written by
David Somerville

Our great big list of Fresh Egg content in 2021

13 Dec 2021

David Somerville

Written by
David Somerville

CMO Opinion: The importance of strategic levers for digital success

15 Nov 2021

David Somerville

Written by
David Somerville

Behavioural Insights and Marketing: Why you should use them and who is doing it well

30 Sept 2021

David Somerville

Written by
David Somerville

How to design the perfect Customer Experience using COM-B

27 Aug 2021

David Somerville

Written by
David Somerville

Why customer experience journey mapping needs ‘big data’ to succeed

8 Apr 2021

David Somerville

Written by
David Somerville

How to prioritise digital marketing activity more effectively

25 Nov 2020

David Somerville

Written by
David Somerville

Website migration

28 Sept 2020

David Somerville

Written by
David Somerville

How charities are impacted by the coronavirus pandemic and what they can do about it

15 May 2020

David Somerville

Written by
David Somerville