Google continues to work tirelessly on improving Google Analytics: 2017 will undoubtedly bring exciting changes. Following the full rollout of the new user interface earlier this year, the focus has now turned to new reporting features. Last week … Read more
If you are a Google Analytics user you may have noticed an announcement relating to Google adhering to EU/US Privacy Framework
Source: https://analytics.googleblog.com/2016/08/google-analytics-adopts-privacy-shield.html … Read more
Yesterday, Google announced what will soon prove to be a game changer in the web analytics arena: the Google Analytics 360 Suite.
The Google Analytics 360 Suite is a set of integrated marketing analytics tools aimed at enterprise-level marketers. … Read more
In April 2014 Google Analytics (GA) released its latest tracking code, Universal Analytics (UA), which has brought a host of new features and functionality to its web analytics platform. While many websites were quick to migrate their tracking … Read more
Update - 13/05/2015
Since publication of this post, referral spam has become a more serious issue, affecting most websites Fresh Egg audits and works with. The number of spam referrers is growing steadily, almost on a daily basis.
At the … Read more
Download our free measurement and implementation template
In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website.
It provides a framework … Read more
Conversion rate optimisation is an essential part of any digital marketing strategy. But there are a lot of myths surrounding this crucial aspect of the industry. Here are the top ten myths, busted!
1. It’s all about the conversion … Read more