At Fresh Egg, we have a bit of a New Year tradition. Having emerged bright eyed and bushy tailed (honest) from a relaxing Christmas break, we like to get together and indulge ourselves in some future gazing. At this time every year, we ask our … Read more
In this post, the second in our spot check series, I take a look at three fashion brands’ content to see if it is love or first sight or time to carry on swiping.
Using the Fresh Egg search intent spot check process, will be judging how … Read more
This blog is the first in our search intent spot check series. Over the next three weeks, we'll highlight opportunities for brands to engage a wider audience by creating content to meet their audience's search intentions.
In this post, … Read more
Inbound marketing is one of those concepts that have garnered a lot of attention on the digital marketing scene in recent years. There has been a lot of hype across the marketing blogosphere and at various conferences, about it being the way … Read more
The content on your site can be an incredibly powerful tool. It is your chance to build a relationship with your audience and educate them about the need for your product or service.
If your content serves someone’s needs well, it is what … Read more
Promoting your content in the right place at the right time can make or break an inbound marketing campaign.
Because, however compelling your content is, it isn’t going to engage prospects and convert them into loyal customers … Read more
The way that people interact with and consume content online is ever evolving. People are no longer passive consumers, but active seekers of that which helps, inspires and entertains them.
The amount of online content published is vast, and … Read more
Towards the end of each year, Fresh Egg’s digital experts give you a unique insight into their key predictions as to how the digital landscape will shape up in the year ahead. Our Director of client services, Sarah Leach, predicted that … Read more
Consumers are becoming numb to advertising, and traditional interruptive marketing methods are becoming less effective. Buying behaviour is evolving, making it essential to adapt the way that we reach our customers. The customer journey is now … Read more