Google has just announced that the long-awaited Penguin 4 update is rolling out. As part of the complex array of ranking signals used in the algorithm, Penguin specifically deals with link quality issues , both on and off-site.
Key points … Read more
What is AMP?
AMP stands for ‘Accelerated Mobile Pages’ and is a new format adopted by Google to deliver extra-fast pages for mobile browsers, delivered from the Alphabet Server. Google announced its intentions to expand the range … Read more
What's the goal of SEO?
Many aspects of search engine optimisation have changed over the last two decades but, essentially, the goal has remained the same: marketing a website so that it has good visibility in search engines. As search engine … Read more
With the recent CES show in Las Vegas highlighting new technology that may – potentially – be part of our everyday lives in the next few years, what does the future of search look like in light of new gadgets? You may have heard that 2012 was … Read more
December heralded the festive hint of Christmas to Fresh Egg with a delightful change of weather from rain to very, very cold rain. In the business world our favourite search engine got fed up with other people playing with its toys and possibly … Read more
November saw not one, but two Panda releases from Google, plus an unspecified update that wasn’t a Panda iteration but must have looked a little bit like one as it caused a noticeable shake-up in SERPs (a Raccoon, perhaps?). Matt Cutts provided … Read more
October saw a major feature release from Google that helped some, but didn't prove a panacea to others. More erosion of search data was noted, with increasing amounts of organic traffic hidden from view by secure search and a host of updates to … Read more
September saw another Google update that was quietly mentioned as a casual aside before going on to have some significant effects on the search landscape: the possible return of a much-maligned search entity and the big two scrapping in the press … Read more
This month, there was an interesting case of Chinese whispers following a comment by Matt Cutts at the keynote speech at SES San Francisco, which has re-ignited some discussions around what sort of content is going to be “Penguin-proof”. And let’s … Read more
Fencing is one of those cool and unusual sports that, despite being included in every modern Olympics, hasn’t regained the popularity it once had in the UK. Anyone who’s ever enjoyed a sword fight on film or stage will love fencing, although the … Read more