Google recently announced a series of significant changes at its annual Google Performance Summit in San Francisco. These six changes aim to allow advertisers to bridge the gap between the digital and physical world.
Mobile was the key theme … Read more
With AdWords well into its teenage years and approaching 16 this October, are users ready for the AdWords redesign?
Well, biddable businesses world-wide will need to prepare as this week Google finally announced its upcoming redesign - although … Read more
Want to expand your knowledge on AdWords? In this comprehensive guide, we take a look at the many changes and updates made to Google AdWords over the past year.
Google AdWords allows advertisers to create ads that appear to potential customers … Read more
I am sure most of you are aware of the ad extensions tab in Google AdWords, but how many of you have taken full advantage of those available?
Each ad extension provides a different benefit to an advertiser, which answers a different need; that … Read more
An important part of pay-per-click (PPC) is to understand what factors affect your ads and what the impact of these factors are. Quality Score is one factor that affects your Ad Rank in the search results.
What is Quality Score?
Quality Score … Read more
A plethora of Google-related items make up the majority of this week’s Digital Marketing News Round Up, with the latest from Matt Cutts as well as updates to tools and the search engine itself. Onwards! Matt Cutts on advertorials and webmaster … Read more
Us Europeans are a liberal lot (think Eurotrash!). Now the ever so liberal European Court of Justice has ruled in favour of bidding on Trademarks you have to ask is that too liberal? I would expect brand owners to not be very happy with the result. … Read more