Google recently announced a series of significant changes at its annual Google Performance Summit in San Francisco. These six changes aim to allow advertisers to bridge the gap between the digital and physical world.
Mobile was the key theme … Read more
From last fortnight’s Facebook-heavy digital marketing news round-up, this week has a Twitter focus. We report on Twitter’s new algorithmic timeline and ‘First View’ adverts, Instagram’s new multiple accounts functionality … Read more
For many years cost per thousand (CPM) pricing has been the main buying model for premium display advertising space. CPM allows publishers to generate revenue based on volume, and allows advertisers to pay for impressions at a fixed price per thousand. … Read more