Google recently announced a series of significant changes at its annual Google Performance Summit in San Francisco. These six changes aim to allow advertisers to bridge the gap between the digital and physical world.
Mobile was the key theme … Read more
(This post was written by Sunandita Nijhawan over in our Sydney office)
Whether your goal is to increase conversions, build brand awareness or simply gain a greater following, Facebook is an excellent platform to help you achieve your … Read more
Digital is a constantly shifting space, with new user behaviour arising on a regular basis and new platforms popping up on a seemingly daily basis. Search is no different and, as the market leader, Google never stands still.
Although more changes … Read more
With AdWords well into its teenage years and approaching 16 this October, are users ready for the AdWords redesign?
Well, biddable businesses world-wide will need to prepare as this week Google finally announced its upcoming redesign - although … Read more
Want to expand your knowledge on AdWords? In this comprehensive guide, we take a look at the many changes and updates made to Google AdWords over the past year.
Google AdWords allows advertisers to create ads that appear to potential customers … Read more
Are you familiar with the term ‘match types’? In the fourth installment of our basics of biddable series, we are exploring the different match types available to us when creating paid advertising campaigns.
It is important to know … Read more
This post is written by PPC director Sunandita Nijhawan, based in our Sydney office.
Having a PPC campaign is not enough. To measure success, it’s always a good idea to have conversion tracking installed too. Conversion tracking … Read more
If you’re part of a biddable media team, chances are you’ll be used to writing ad copy for your business or your clients – but do you use a template to help you be as efficient as possible? Do you ever go back to check if you … Read more
I am sure most of you are aware of the ad extensions tab in Google AdWords, but how many of you have taken full advantage of those available?
Each ad extension provides a different benefit to an advertiser, which answers a different need; that … Read more
An important part of pay-per-click (PPC) is to understand what factors affect your ads and what the impact of these factors are. Quality Score is one factor that affects your Ad Rank in the search results.
What is Quality Score?
Quality Score … Read more