If your business is selling products online, reporting product purchases using a web analytics tool such as Google Analytics (GA) is essential to understanding and measuring performance . Your business can understand the outcome of your marketing … Read more
In this fortnightly roundup, we cover updates from Twitter, Facebook, Google, and more. Find out about Twitter’s extension of its Buy Now button and a rumoured increase of its character count limit.
There’s also news of Facebook … Read more
Online fashion giant ASOS has launched a social sign-in for new customers, seemingly the first retailer to do so at the checkout, offering its fans an easier way to shop as they socialise.
The retailer, which last year generated sales up 27% … Read more
Non-food ecommerce growth took a hit this December, according to new figures, as crowds flocked online to bag a Black Friday bargain displacing Christmas spend to November.
Retail sales figures from industry trade body the British Retail … Read more
Recently, Fresh Egg’s paid search team carried out a Google AdWords paid advertising campaign overhaul for Wineware.co.uk, one of the leading wine accessory suppliers in the UK.
With some careful analysis, rigorous testing, and clever … Read more
There are a number of issues with e-commerce tracking in Google Analytics that can potentially cause big problems for your reporting. In the latest blog post in our e-commerce series, we get to grips with some of the most common problems to … Read more
Wait a moment! Why are you using an outdated version of Google Analytics?
Classic is the outdated version of Google Analytics. Your business is missing out on advanced features, like cross-device tracking and much more.
This guide is for … Read more
If you are currently running, or looking to run, an e-commerce website, then you will most likely have heard of the PCI DSS standards. If you're running a website already then hopefully you're following them! Working out what you, as a website … Read more
For the average UK citizen, the term “Black Friday” carries a lot of negative connotations – like the worst stock market crash since the Great Depression! Not so in the USA! Black Friday is the day following Thanksgiving and traditionally the … Read more