Content is an essential part of CRO and most A/B tests require some sort of change to onpage content. Because of this, it’s important that content creators and conversion optimisers work together to their mutual benefit. Often, both disciplines … Read more
Just as Dorothy clicks her heels together and utters those famous words ”There’s no place like home” and magically appears back on the farm in Kansas, so future technology enables us to use a range of devices by a simple tap, … Read more
BuzzSumo is probably one of the most talked about content marketing tools – nay, most talked about digital marketing tools – of the past 12 months.
Its popularity, with thousands of users worldwide, both agency-side and in-house, … Read more
What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?
As part of Fresh Egg’s content team, I’ve been involved in the creation of content hubs for some of our clients over … Read more
If you run your own website or you work in digital marketing, either client-side or for an agency, chances are you’ve heard, seen or read people talking about the importance of content hubs.
But what exactly is a content hub?
As part … Read more
Love it or hate it, Valentine’s Day is just one of the big calendar events marketing directors can use to push their brand in the hope that their customers will say those three little words: ’I love you‘ (preferably loudly, on … Read more
Consumers are becoming numb to advertising, and traditional interruptive marketing methods are becoming less effective. Buying behaviour is evolving, making it essential to adapt the way that we reach our customers. The customer journey is now … Read more
Once again another Google product has bitten the dust, but this time it was one that many people actually used and found to be valuable.
Yesterday (Thursday 28 August) Google's John Mueller announced in a Google+ post that it was removing all … Read more
What sort of reader are you? It may seem like a ridiculous question, but think about it:
Are you pouring over every word?
Are you scanning the sentences?
Have you already moved onto the next section?
The answers to these seemingly … Read more
Have you ever wanted to analyse your website pages together instead of individually, without having to create advanced segments?
Do you want to be able to analyse data from your website in the same way you have your navigation structured?
… Read more