Evergreen content is vital to help you win the battle of search. Seasonal and topical ‘event driven’ content is great and should be used as part of your content strategy mix, but often you will see an initial traffic spike, then this … Read more
Ryan, Mark and I, members of the Inbound Marketing team at Fresh Egg recently had the pleasure of interviewing Steve Rayson, one of the owners of content performance analysis tool Buzzsumo, on our Digital Breakfast podcast. Steve analyses … Read more
The content on your site can be an incredibly powerful tool. It is your chance to build a relationship with your audience and educate them about the need for your product or service.
If your content serves someone’s needs well, it is what … Read more
Blogs are powerful tools that help build strong relationships with people and crucially, customers. They are a huge part of inbound marketing, enabling brands to communicate their personality and values without the hard sell.
Gone are the … Read more
This blog post is written by Roxanne Dwyer, based in our Sydney office.
YouTube is widely-known as the second largest search engine behind Google. With more than 1 billion users, its popularity also extends to being the third most visited … Read more
Image copyright: Bartosz Durczewski, iStock
The ability to write stand-out headlines is an art form; it has to explain the story to the reader concisely but it must also hook them in and make them want to carry on reading. It can be a tricky … Read more
At Fresh Egg, our experience is that a great content strategy is founded on an undertanding of audience, business needs and amplification. And the more research and planning you can perform to develop this understanding, then the more likely … Read more
Google Trends is an extremely useful tool for both digital marketers and business owners. The tool provides valuable insight into the relative popularity and interest in search terms/topics over a period of time. It also provides information … Read more
Putting it simply, a content marketing plan is a document that allows you to see and understand the content that is planned for your website. It answers the big five ‘W’s all journalists swear by, so for your content marketing:
… Read more
Blogging for a business brings with it many pressures, from thinking up new ideas to demonstrating the work is driving growth. The reality of blogging in today’s ultra-competitive environment is that attracting the leads you need requires … Read more