The Fresh Egg blog
Latest digital marketing news
For this fortnight’s digital marketing news, we talk about Google’s doorway page algorithm, Facebook’s new payments system, Twitter testing homepage redesigns, YouTube introducing cards, and the rise of Meerkat.
Hot on the heels of the upcoming mobile-friendly ranking factors update, Google has announced an algorithm for doorway pages. Doorway pages are those specifically created to rank for specific search queries. Some examples Google provides are:
These are deemed poor because they take a user to essentially the same destination and leave them frustrated. Google has also provided questions to help webmasters understand what is deemed a doorway page:
You can find more information on Google’s official blog here.
Not content with being the largest social network in the world, with over 1.393 billion active users, Facebook is now trying to become your bank. Using its stand-alone messaging app Messenger, users will now be able to send each other money with no additional costs.
Image source: newsroom.fb.com/news/2015/03/send-money-to-friends-in-messenger
Although currently limited to the United States, we can expect it to spread internationally as mobile payments become more commonplace in various industries throughout the world. About the reasons why they have created payments within messenger, Facebook told Re/Code:
“We realized that there were all these conversations [on Messenger] that were forced to go somewhere else in order to actually finish,” Davis said. “You had to go to another platform to actually pay another person.”
You can find more information from Facebook’s official announcement.
YouTube has announced that annotations will slowly be phased out and be replaced by ‘cards’. Cards will appear on mobile devices, and have a design consistent with Google’s Material Design guidelines.
These cards are avalible now, currently in six different formats:
Image source: youtubecreator.blogspot.co.uk/2015/03/make-your-videos-even-more-interactive.html
YouTube has also mentioned personalisation could come into play with these cards: “YouTube notes that over time, the plan is to not only help creators provide this enriched experience to viewers, but it will also optimize the system so that it shows the most relevant teasers and cards to viewers based on viewer’s behaviour, performance, and the device viewers are using.”
You can find more information in YouTube’s official announcement here.
With over 500 million logged out people viewing Twitter’s information and opinions every month, Twitter is experimenting with a brand new homepage and search options for those currently not signed into the platform, with the hope that they will sign in once they have used Twitter.
Image source: marketingland.com/up-close-with-twitters-new-home-page-topic-area-121841
Although currently being tested, we can expect Twitter to make a more concerted effort on those logged out users in the coming months with instant timelines for new users being tested too.
You can barely go 15 minutes on Twitter without seeing the new hot-on-the-block app, Meerkat. But what is Meerkat? It’s a live streaming app that (initially) heavily relied on Twitter but has since been cut off from its ‘social graph’. However the app – which only launched in late February 2015 – has continued to see meteoric growth with over 150,000 people joining since the unveiling.
Image source: gizmodo.com/what-is-meerkat-and-should-you-even-bother-1690285057
The app is very simple, with only two options, Schedule and Stream. Upon entering a title and pressing the ‘Stream’ button, an instant live-stream link on your Twitter account will be created. Schedule allows you to have the option to add a photo and decide when you’ll air it. A user can then choose to subscribe to the event and in this way will be notified once it starts. This could be very powerful for broadcasters, event organisers and musicians.
Although live-streaming has existed before (for example the predecessor to Twitch, Justin.tv), and Twitch itself (now bought by Amazon for $1.1 billion), Meerkat seems to have appeared just as users are getting used to the potential of live-streaming via your phone. This has no doubt been partly helped by Snapchat’s Story and Instagram’s Video products, and partly helped by the size and immediacy of Twitter.
A number of brands and celebrities such as Spotify, Miami Dolphins and Jimmy Fallon are already using it to promote moments
Image source: twitter.com
Alongside Meerkat, animals continued to be the talk of SXSW this year, with battery phone case maker Mophie sending Saint Bernard puppies with micro charging stations to save people with low-battery phones. (they Mophie also made one of the best Super Bowl adverts this year.)
Image source: www.cnet.com/news/no-juice-sxsw-has-many-fixes-to-dead-phone-batteries
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