The Fresh Egg blog
Latest digital marketing news
This fortnight we have been discussing the latest Facebook update that claims it will allow users to control who they most frequently see updates from in their News Feed. As well as this, Google again clarifies its position on links, Twitter gets rid of three Twitter Cards and Pinterest launches third-party integration.
Facebook has announced that users will now be able to control their News Feeds in several new ways. Users will now be able to:
For friends and pages you have chosen to see more of, Facebook will highlight new stories they have shared since you last logged into Facebook. This will appeal to those still desperately trying to only see updates from their actual friends on Facebook.
However, so brands are not neglected, Facebook has added the ‘Discover New Pages’ option. This will give a user suggestions of publishers, artists and businesses based on the types of pages that you have liked in the past.
These were rolled out on iOS on Thursday 9 July and will be on Android and desktop in the coming weeks.
Jacob Frantz, Product Manager at Facebook, explains further in this newsroom post.
This week, SEOs and digital marketers were in much discussion about a post on the Google Portuguese webmaster blog that stated it was unnatural to even ask for links.
A few days later, Google retracted this statement and corrected it to read ’not buy, sell or ask for links that may violate our linking webmaster guidelines‘, according to this post by Barry Schwartz on Search Engine Roundtable.
So you can ask for links, as long as you go about it in the right way, which to be clear, is the Google way.
Read the industry’s reaction in the comments of Barry’s post.
Twitter Cards allow media experiences to be attached to tweets. By adding specific HTML code to webpages, any users who tweets a link from the brand website will have what is known as a card attached to the tweet that is visible to all their followers.
On Friday 3 July, Twitter deprecated three of its Card types: Photo Card, Gallery Card and Product Card. These Cards will now be mapped to the most relevant four remaining cards, which are:
For most blog content and product pages, the ‘Summary Card’ and ‘Summary Card with Large Image’ will be the most relevant. Using Twitter Cards on your tweets can dramatically improve engagement, as well as drive more traffic to your website.
The above tweet shows an example of a ‘Summary Card’ attached to a Fresh Egg tweet.
On Wednesday 8 July Pinterest switched on its developer platform. It introduced Polyvore and IFTTT as the first third-party integrations and announced these will be followed by more.
In a news post Joshua Inkenbrandt, Product Manager at Pinterest, explained:
“If you use IFTTT, logging in with Pinterest lets you automatically save any photo you like on Instagram as a Pin. It also works with actions in other apps, like Reddit upvotes, Etsy favorites or any other Pinterest “Recipe” you create on IFTTT.
“You can also save your Polyvore collections and sets to Pinterest. Any fashion, beauty and home decor sets you make can be saved as Pins.”
IFTTT allows users to automate actions between online platforms; each automation is called a ‘recipe’. Brands that are struggling to find the time to use Pinterest can create recipes to minimise time spent searching for images to pin.
This is currently available on iOS or desktop and will be on Android soon.
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