The Fresh Egg blog
Latest digital marketing news
This week has been abuzz with updates as Google+ and Twitter roll out and test a whole host of new features. It has also been a busy week for rapper Jay Z, who caused a stir distributing his new album socially which spawned the already infamous #SamsungFail hashtag. We’ll also take a look at the incredibly cringe- worthy viral video everyone has been talking about…
Google has announced that from next Tuesday (July 16) +1 activity of friends will appear within user streams.
This update is essentially the Google+ equivalent of a friend’s Facebook Like appearing in your Facebook news stream, highlighting +1’d posts to make it easier to see what people in your circles are interested in. This notification will be displayed directly above the actual content, as seen below:
Image source: mashable.com
It has been a busy week for Twitter as they have revealed a number of updates, affecting everything from follow backs, to adverts. Here are the most important points in brief:
Image source: theverge.com
This update will allow web users to embed Instagram pictures and videos on other websites. Once embedded, images will include the responsible Instagram user’s handle and a clickable Instagram logo linking back to their stream.
The official Instagram blog says “whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you”.
Image source: www.blog.instagram.com
Jay Z’s novel method of album distribution via the Android app store for his latest LP, Magna Carta Holy Grail, was the subject of huge debate this week. The world seems torn as to whether it was ultimately a hugely successful PR campaign for Jay Z, or massive embarrassment for Samsung.
The premise was that one million Samsung Galaxy users would get the album for free before the official release date, on a first come first serve basis, by downloading a special app. The app however was plagued by security issues and crashes, resulting in the hashtag ‘#SamsungFail’ trending worldwide. The campaign proved too popular for Samsung’s own good and their servers just couldn't handle the unprecedented demand.
image source: www.usnews.com
This video of former BBC The Apprentice quitter, Katie Hopkins, having a bizarre rant about children’s names in relation to social class on ITV’s This Morning has been the topic of water cooler conversations everywhere over the past seven days. It’s racked up a whopping 10,922,631 views so far and is almost too painful to watch…
This week’s stat from the Econsultancy Social Media Statistics Compendium looks at the age demographics of social media users and proves that more older people than ever are using social networks.
Image source: www.econsultancy.com