The Fresh Egg blog
Latest digital marketing news
This week Google unveiled it's latest attempt at Social Media Google+. Google are not afraid to admit that it's previous attempt at social, Google Buzz, was not very successful.
Dubbed Googles' answer to Facebook, Google + turns the whole of Google into a Social package due to a mass of social products and the new black navigation bar that allows you to share things from every aspect of Google. The concept behind Google+ is to create a more natural way of interacting online based on how we interact with each other in the real world.
What is possibly more useful is Google's new Social Plugin Tracking tool for Google Analytics. The plugin compares the impact of different types of social actions on your website, tracking +1s, tweets and Facebook likes amongst other social actions.
These tools will give website owners a better insight into how social media impacts their website.
It was announced yesterday that Rupert Murdoch's News Corp has sold MySpace for $35 million to Specific Media.
News Corp purchased MySpace's parent company eUniverse in 2005 for a reported $580 million, approximately $327million of which was attributed to the value of MySpace.
MySpace dominated the US and global share of social networking users in the mid 2000s until Facebook and Twitter overtook it. Myspace has around 70 million users compared to Facebooks 600 million active users.
US advertising agency, Specific Media, teamed up with singer, Justin Timberlake to buy MySpace. Together they are set to take a stake in the social networking site and help shape the future of MySpace.
This weeks infographic offers some informative statistics. It shows which social networking sites are on the rise and which are in decline, as well as the demographics of people using apps, which networks are favoured by each sex and where the wealth rub virtual shoulders.