The Fresh Egg blog
Latest digital marketing news
We’re covering a lot of social ground this week, starting with LinkedIn and working our way over to Pinterest, with violence, politics and super human gymnastics in between!
You can now showcase your talents and achievements through adding visual content to your LinkedIn profile.
Photos and videos can be added to the summary, work experience and education sections on the site. This will no doubt be beneficial for LinkedIn users working in creative industries, since they’ll be able to show off portfolio content, in image and/or video form. Users will be able to ‘Like’ and ‘Comment’ on this visual content, and a sharing option for such is also in the pipeline.
Project manager at LinkedIn, Udi Milo, explained the update in a blog post, stating:
“No two professionals are alike. For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile.”
Media rich profiles are now available to LinkedIn members in all English- speaking countries.
Image source: mashable.com
This week, two videos showing executions thought to have taken place in Mexico have been widely circulated through Facebook. These videos show masked men using a knife and chainsaw to behead two men who admit to being drugs smugglers, and another of a decapitation of a woman.
A student at Belfast University claims he flagged the material as ‘inappropriate’ for Facebook, after seeing the clips on his news feed. However Facebook sent a reply claiming the material did not violate its Community Standard on graphic violence, issuing this statement:
"People are sharing this video on Facebook to condemn it. Just as TV news programmes often show upsetting images of atrocities, people can share upsetting videos on Facebook to raise awareness of actions or causes.”
However, after complaints from child internet safety campaigners, Facebook has removed the videos, as well as claiming it will re-evaluate its approach to this type of content.
Image source: telegraph.co.uk
As a key part of its media relations, Downing Street’s communications team will now be using Twitter. The team will be handing favoured reporters Twitter-exclusive news stories ahead of the rest of the press.
@Number10gov has more than 2.3 million followers on Twitter and is already used to communicate with journalists and stakeholders. David Cameron has been using Twitter increasingly since joining the platform in October 2012.
This reinforces the impact Twitter has on politics and governments, and the rollout could see the British government move closer towards an Obama administration-style love of social media strategy.
It is thought David Cameron’s communications director, Craig Oliver (a former BBC journalist) is likely to be behind this Twitter-exclusives strategy. This is expected to be a win for journalists, who are increasingly under pressure to break stories online ahead of rivals.
Image source: twitter.com/Number10gov
On Tuesday 30 April, video-sharing app of the moment, Vine, implemented an update with a couple of new interesting features.
As well as front-facing camera support, you can now mention people in posts using the ‘@’ symbol. An improved search function has also been added; Vine users are now able to search for friends using the respective Twitter handles of their contacts.
There’s still no Vine for Android though (come on already!)
Image source: appleinsider.com
A video taken of hugely talented, twisty-turny Bulgarian gymnast, Boyanka Angelova (titled ‘Someone should tell this girl that this can’t be done’) has had over 9 million views after it was featured on Mashable earlier this week.
We’re promoting the talents of Pinterest over here once again in the Fresh Egg social team. Dubbed ‘The Rising King of Social Sales’ in this infographic from Direct Marketing News, the data claims Pinterest is growing in areas where other social networks are losing ground, especially for home and furnishing brands.
Be sure to check the Fresh Egg blog next Friday for more of the latest social media news. Meanwhile, if you’re looking for a job in digital marketing, why not check out our latest opportunities here.