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In the last few months combining the social world and the sports world has become a growing trend. Football club Valencia even placed their club’s official Twitter account on the front of their shirts while they looked for a new sponsor.
Since then Mexican football team Club de Futbol Jaguares de Chiapas (Los Jaguares) revealed a new kit that features the players’ Twitter names as well as the account of their chief sponsor. The club released a statement saying:
“Conscious of the age we live in, where we can all stay in touch through the Internet no matter how distant, Jaguar launched a campaign and carried out various activities linked to Twitter.”
Now college American football team Mississippi State have printed their traditional fight song Hail State as a hashtag on the north end zone of their pitch. Chad Thomas, the university’s athletic department’s director of marketing, said that he hopes that the hashtag will extend to casual football fans too.
“We want to wrap our arms around the casual fans and this is just one way we’re getting our name out to people who might not have any affiliation with us at all.”
Google have added the ability to +1 adverts on YouTube. By clicking the button, users can recommend the advertiser’s landing page to friends and YouTube contacts.
Google Senior Software Engineer Eider Oliveria wrote on the Google blog:
“Incorporating personal recommendations into display ads has the potential to change the way people view advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to endorse it.”
For example, if I was to +1 an ad my Google contacts would then see the ad on one of the GDN (Google Display Network) websites when they were logged in. They would also see a picture of me across the bottom of the ad saying I had given it a +1.
Four months since launching in the US, Spotify have hit 2.5 million subscribers in America. In the UK Spotify is not only a streaming service, also allowing its users to purchase MP3s directly. This feature is currently not available in the US but it is expected that they will announce it next Wednesday at their press conference.
Spotify’s biggest update was announced at F8 in September, when the company launched its integration with Facebook. Two weeks ago it was announced that Spotify had gained 4 million users thanks to its integration with Facebook.
This week we are looking into the rapidly growing blogosphere.