The Fresh Egg blog
Latest digital marketing news
Last November, the coincidentally named Thomas Cook left a comment on travel agency Thomas Cook UK’s Facebook page asking for a free weekend in Paris as compensation from them sharing the same name.
Thomas Cook unfortunately missed the great PR opportunity that was presented to them and declined, directing Mr Cook to their website.
However, when the Low Cost Holidays marketing team saw the post a couple of days later, they decided to contact Thomas Cook (the person) and offer him a whole week in Paris with a friend.
After waiting nearly a year, Thomas Cook and his friend finally went away to Paris and posted a picture on Reddit, which got voted up and became viral. This resulted in hundreds of positive messages appearing on the Low Cost Holidays Facebook wall as well as some negative comments on Thomas Cook UK’s wall. Still obviously not really getting how social works, the company responded with the following comment.
“It is our company policy to keep the wall free for questions, comments and discussion with customers. Please note, any commercial messages, personal advertisements, links to external sites or other Facebook pages and other forms of spam to redirect traffic are not welcome and will be deleted. –Paul”
Disgruntled boyfriend Richard Neill took to Facebook to post a humours complaint about how feminine hygiene brand Bodyform had “lied to us for all these years”.
In response, Bodyform uploaded the following video, along with a great explanation in the video description. Since the video was uploaded on the 16th of October, it has received over two million views.
We loved your post on our Facebook page. (https://www.facebook.com/Bodyform/posts/10151186887359324). We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this.
Do let us know if we can help you further...
The Bodyform Team
Fart consultant: Mike Koenig
This week, a gay couple won a case against a bed and breakfast owner who refused to allow them to share a double room because it was against her religious views (despite having already taken the booking and a deposit).
BNP leader Nick Griffin decided to take matters into his own hands by publishing the address of the couple on Twitter before using his account to encourage people to demonstrate against heterophobia. The post was later removed, but Nick Griffin defends his comments.
Twitter usage guidelines state that people cannot publish private information such as addresses on the platform without permission. However, despite banning a journalist during the Olympics for publishing a public email address, the BNP leader still has his account intact.
Facebook has added a progress bar to the ‘About’ tab, allowing users to see how complete their profile is in a bid to encourage them to fill in more personal information. However, despite my profile only being 85% complete, there is no indication as to what I am yet to complete to reach the 100% mark.
Rappers Snoop Lion (previously Snoop Dogg), DeStorm and Andy Milonakis have updated Snoop’s hit Drop It Like It’s Hot for Hot Pockets…
I knew the mummy market was a big thing but I never realised how much they used social media.