The Fresh Egg blog
Latest digital marketing news
Watch us discuss this week’s social round up topics and more! Join the conversation on Twitter using #FSRU. The FSRU is also available to download as a podcast.
It’s been a busy week for the two biggest social media monitoring and engagement platforms, with TweetDeck and HootSuite both announcing changes. Use of the platforms tends to be split between social media professionals, with most being either a TweetDeck or HootSuite user. However some of us do use both.
Here’s a quick summary of the changes for both of these platforms:
This week lots of chatter arose around a Twitter account called ‘@ShellisPrepared’ that is supposedly run by the ‘Social Media Team’ at Shell. The account started tweeting extensively about a website called ArticReady.com and some hilarious anti-Shell online ads that had been posted. They were warning Twitter users with phrases like “Please stop sharing ads, we are in the process of removing inappropriate ones” and “WE'RE FLATTERED BY THE ATTENTION BUT PLEASE STOP. We'd hate to get the #Shell legal team involved.”
However, people soon clocked the fact that this was a fake Twitter account and ArticReady.com was a fake Shell website. These have been created by Greenpeace and the Yes Men to campaign again Shell and show people the environmental costs of their activity.
The clever double bluff meant that by tweeting saying NOT to RT or share content from ArticReady.com resulted in people doing the opposite and sharing more.
The fake website contains a meme generator that has seen people produce a number of anti-Shell ads, which have been shared a large number of times across social networks.
And there’s also an online game ‘just for kids’ called Angry Bergs, with the accompanying text:
“Right now, the polar ice caps of our planet are melting. That's bad—but it's also good! That's right! It's bad because our planet needs ice at the poles. But it's good because when the polar ice melts, we at Shell can go up there to get more oil, which can do a whole lot of things.”
There was also a viral video created by Greenpeace last month that showed a Shell event going horribly wrong – but this was also a hoax and simply stoked the whole campaign fire.
Shell has made statements regarding the campaign, although these have been low-key, possibly as they do not want to draw further attention to the situation.
It seems that social media is proving to be a hugely effective way of getting their message across for Green Peace.
And whilst we are on the subject of campaigning and activism, YouTube announced this week that is introducing a face blurring tool.
The post on their blog states that “Today we're launching face blurring - a new tool that allows you to obscure faces within videos with the click of a button.”
Apparently this feature has been created in order to help protect the identity of activists from across the globe that are filmed and have their faces posted onto YouTube. With so many news networks now using YouTube footage within their broadcasts there was a call from international human rights organisations, such as WITNESS, to provide such a feature. And YouTube have answered that call.
Another natural use for this tool would be when users want to protect the identity of children, for example if filming their own children at sports day – they can simply blur the faces of other children.
To access the tool you simply select the video you want to edit within ‘Video Manager’ and click ‘Enhancements’. There’s a full guide and video explanation from YouTube to help users.
This week’s video comes from Old Spice to promote their new range of products called “Danger Zone”. It’s another tongue-in-cheek ad from the brand, which this time features a suave chap in a jungle on a quest to attract the girl, whatever stands in his way!
It’s racked up over half a million views already on Old Spice’s YouTube channel, but a number of other people have added and shared it too.
Our featured infographic is one we are especially proud of, as we created it! It’s titled “Anti-Social Games 2012 and features research we have carried out regarding the LOCOG ban on spectators at the London 2012 Olympic Games uploading photos they take to social media networks.
We focus on the sheer volume of photos that could be taken and consider the massive time and financial implications if this rule is enforced.