The Fresh Egg blog
Latest digital marketing news
The last two weeks have been busy with a few big happenings, from Facebook changing its advertising campaign structure to Getty Images going embeddable. Find out what’s been going on in the latest edition of Fresh Egg’s digital marketing news.
Matt Cutts has released an interesting video that explains Google’s definition of a paid link by clarifying the five main key considerations the search giant uses when judging the intention of a link:
It is good to see Google clarify these points as there has been a lot of debate about the intricacies of paid links since the release of Penguin back in April 2012.
Cutts also suggests that to get a real understanding of the rules and regulations around link compensation, webmasters should have a read of the Federal Trade Commission’s Online Advertising and Marketing guidelines.
Google has been seen heavily testing a new design for its search results pages that offers larger text and removes the underlining of links, and replacing the yellow box that separates ads from organic results with an ‘Ad’ symbol next to any paid listings.
Image source: Searchengineland.com (L = old, R = new)
Image source: Searchenginewatch.com (L = new, R = old)
The key thing to note here is not the visual layout changes, but that the page title length has been shortened from just under 70 characters down to just over 50. There is still no word from Google on this change but keep your eyes peeled: if it’s going to be permanent then it shouldn’t be too long until Google explain more about this new design.
What's also interesting is that this change appeared to see a mass rollout, before being rolled back to the old version after a wealth of page title mistakes were spotted. Keen-eyed members of the Fresh Egg SEO team spotted the error below in results for an 'Amazon' branded search:
David Naylor spotted a few too, including Metro.co.uk and Journalism.co.uk, which he talks about over on his blog.
Getty Images, one of the most popular professional image stock sites out there, has just released an embed function to its images, allowing webmasters to easily create richer content without worries of the Getty lawyers getting enraged. For example, below I have embedded a photo of my favourite actor looking feverishly cool at an Al Gore book release in 2003:
Facebook is rolling out a new campaign structure this week that consists of three levels: campaigns, ad sets and ads.
Image source: Facebook.com
This will make it easier to optimise different ads for different audiences and to control how much advertisers spend on each audience.
This update began rolling out on Tuesday 4 March and any existing campaigns will automatically be migrated into this new structure. If you have any concerns about using this new campaign structure, see the Facebook announcement for more details, or alternatively give the Fresh Egg social team a call on 0845 373 1071.
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