The Fresh Egg blog
Latest digital marketing news
Google have updated their Penguin algorithm (Penguin 3.0) the algorithm which primarily looks at sites’ backlink profiles – potentially demoting a site with a poor profile.
Not many people were aware of this update, and Google have been criticised for poor communication after confirming the update 24 hours after it was released.
Different to previous algorithm updates, this one launched globally. Confusion spread after some sites weren’t impacted early on, with some SEOs wondering if this update was halted or incomplete. And sure enough, on October 20, Google’s John Mueller confirmed the roll out is not complete and will likely last for a “few weeks”. It was also confirmed by Google that Penguin 3.0 was launched on Friday, October 17, 2014.
Google occasionally lets us know how many queries an update will impact. Here are the stats we have to date:
Just a reminder that these percentages may be higher in other languages, but Google’s measurement is for English language queries.
Finally, Twitter have released a new look and re-organized their content for the first time since April 2013.
This week twitter has re-launched their Twitter for Business website, updating the look and completely reorganising the content hub for its marketing instructions and resources.
After this update Twitter gives the users the ability to click for information around six goals:
Let’s hope this helps businesses take more advantage of the social media giant.
With this update Google has created a new tool called fetch and render which makes certain that Googlebot can render your web pages correctly.
Google have started testing a new interface design on many of its mobile users utilising principles from “material design”, an aesthetic heavily promoted by Google. Here are screen shots of the new and old interface design.
For more examples, take a look at this YouTube video, showing a variety of screens:
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