Google testing mobile-friendly icons within search results, song lyrics within Bing, local search ranking factors and helpful tips from a Pinterest engineer - Fresh Egg Blog

Google testing mobile-friendly icons within search results, song lyrics within Bing, local search ranking factors and helpful tips from a Pinterest engineer

Inbound marketing manager

Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about Google’s mobile-compatible icons in search results, Bing’s new feature of showing song lyrics within its search results, useful tips from a Pinterest engineer, and Moz’s new local search ranking factors for 2014. See more hints, tips and rumours at the bottom of our blog. 

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Google continues to push the need for mobile web optimisation

Two weeks ago, Google started testing mobile friendly icons in mobile search results.

These icons indicate whether the site is responsive to mobile devices and if they will provide a good or bad user experience. The expectation is that users will be less likely to visit a site with a ‘not mobile friendly’ icon. This is a big incentive to ensure you make your site mobile friendly, and shows how Google is starting to put pressure on sites that are not. 

Image source: @malcolmcoles

Image source: @sandyallenphoto

At this current early stage the icons are not completely accurate, for example the BBC has been labelled as ‘non mobile friendly’, when there is a mobile version of its website. Google are testing this on all mobile operation systems (Android and iOS) and also on Safari and Chrome browsers as far as is known.

Google has also started testing a text-based label next to the links on the results page. It is undecided which format Google will finally use, but it emphasises just how important it is to be optimised for mobile. These icons give off negative or positive signals about your site, and are likely to affect how many people visit your site.

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Eight Tips from a Pinterest Engineer

Last week Tailwind CEO Daniel Maloney made an interesting statement at the SMX East in New York. He explained that Pinterest is made for marketers, saying: “Twitter is mostly about what he’s doing, Facebook is about who I am, but Pinterest is about who I want to be.”

I couldn’t agree more with Maloney’s opinion, and here are some top tips to help you improve your Pinterest account:

  1. Optimize your profile – whether that’s writing your business name or a good description about your business
  2. Verify your website – verified Pinterest accounts gain more authority while using the search button, which can be very beneficial for your business
  3. Install Pin It buttons – the greater your authority the higher your posts will rank
  4. Write strong descriptions – pretty obvious, but make it detailed and make it interesting
  5. Set up rich pins –this will improve your results on google and other search engines
  6. Check your links –make sure the links are deleted or removed if broken
  7. Get more followers – actively seek new followers to become more popular and your sales will improve
  8. Find your niches – where do you fit in and how are you different from your competitors?

Bing starts showing full song lyrics on search results

Full song lyrics are now being displayed in Bing’s search results page, but only currently in the US. Bing has said it plans to expand this outside the US in the next few months. Bing has also confirmed that there are lyrics to more than 500,000 songs available and more will be added.

How it works:

If there are lyrics available then an expandable “see more” link is displayed that reveals the lyrics when opened. Related songs and information about the artist is also presented.

This new feature hasn’t been without teething problems though and there have been some cases of where the lyrics have been wrong, but we can expect to see these mistakes remedied and more features introduced soon.

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Google’s looking to add mobile user experience to its ranking algorithm

User experience is quickly becoming a priority for webmasters. At the Search Marketing Expo East, Google engineer, Gary Illyes, spoke a lot about how webmasters really need to make this their focus.

“We’re making a big push to ensure the search results we deliver reflect this principle,” he said.

In May Google announced that its Googlebots now fully crawl the page that the user sees, rather than the entire code. This means the bot can identify what the user sees, rather than everything at once, enabling it to better measure the UX.

A spokesman from Google said:  “At Google we are aiming to provide a great user experience on any device, we’re making a big push to ensure the search results we deliver reflect this principle. We want users to be able to enjoy the web wherever they are.”

This strongly implies it will be added to the ranking algorithms. Google can now not only see specific font sizes, it can see how a user would see the fonts on different devices, and it can see if the buttons are large enough to click on or if the interface is confusing to users on mobile.

So how can you prepare if Google does add mobile UX to its ranking factors? recommends using Fetch as a Google tool to test your sites on mobile. It can ensure that your buttons, links, and scrolling all work and are easy to use. Announces 2014 Local Search Ranking Factors

Moz has released the results of its most recent yearly local ranking factors study. The main conclusion from the study shows that for the most part the factors have not change dramatically from 2013 to 2014.

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David Mihm from Moz pointed out three main factors, and three main things to take away from the study:

  1. Behavioural signals, including click through rate, are more of a factor this year compared with last
  2. With the Pigeon release, experts believe that domain authority is more of a signal than last year
  3. Google may have tuned up the proximity to searcher factor

A full report from the study can be found here.

Hints, tips and rumours:

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