The Fresh Egg blog
Latest digital marketing news
The past week has been full of little news nuggets, though we've been spared any huge revelations. Check out this week’s Search News Round Up below.
Last week’s because “[it] was causing more confusion than actually helping webmasters with their sites”. URLs marked ‘Not Selected’ were those that redirected to other pages, those that included a canonical reference to another page or those that were found to contain content substantially similar to a preferred URL. However, Google appeared to change its definition in December, leading to noticeable (sometimes dramatic) drops in the number of ‘Not Selected’ URLs reported in Webmaster Tools. This may have been the greater source of confusion. SEO commentators have also suggested that the feature was useful in identifying crawling issues.
The official training and certification for Bing’s pay per click advertising platform has seen an overhaul, and has had its price reduced from $15 to being entirely free. Significantly, exams through the Adwords equivalent – the Google Certification Programme – cost $50. The move will likely motivate more search marketing professionals into achieving Bing Ads Pro Accreditation, further eroding perception that sometimes paints the engine as something of an ‘also ran’.
Improvements to the exam include four new sections (29 total) and adjustments to the format of the exam (lack of time restriction) and the professional directory that accredited personnel are added to.
Webspam team lead and SEO punching bag Matt Cutts has posted two videos to the YouTube GoogleWebmasterHelp channel, clarifying two aspects of webspam team procedure. Firstly, he offers a promise of help in the case of the unhelpful “unnatural links” message in Google Webmaster Tools. Sites that fall foul of this are told that they have “unnatural links”, but no specifics on which links are bad. To assist, Google will now be sending examples of types of links with the unnatural links notification. He also recommends sorting links in Webmaster Tools to show the most recently noticed: if you receive a notification, the bad link is most likely to appear near the top of this list.
On the subject of messages, Cutts also clarified just how many different notifications Google issues. There are approximately 10 different types of message: