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Yesterday in our
For those of you who missed it, or for those just looking for a little recap, Dara’s presentation centred upon the importance of moving from a visit-based, or ‘session-centric’, view of your site’s data, to more of a visitor-based, or ‘user-centric’, understanding.
By being smarter in the way we measure user activity using Google Analytics, we can be smarter marketers and target visitors for their lifetime value, rather than for a single visit. In his presentation, Dara explained how to begin making this important transition by covering:
Dara also discussed a topic that has been causing SEO engineers grief for quite some time: the ever-increasing rise of ‘not provided’ keywords being shown in Google Analytics.
And so, BrightonSEO attendees were given the opportunity to sign up for a free beta trial of the Fresh Egg not provided tool. Through machine learning, the tool provides insight into the probable makeup of your not provided bucket.
If you missed out, you could still be in with a chance of gaining access to the free tool by registering your interest here.
Looking for more detail on Dara’s presentation? We’ll be publishing a full transcript of his Next Generation Google Analytics presentation on the Fresh Egg blog in the near future.
In the meantime, if you’d like to know anything more about how Fresh Egg’s insight team can help you become more effective marketers using smarter measurement, call us today on 0845 373 1071 or get in touch online.