Digital Marketing Apprentices - What We've Learned So Far Part 2 - Fresh Egg Blog

Digital Marketing Apprentices - What We've Learned So Far Part 2

Marketing assistant

Fresh Egg welcomed us as its second group of apprentices in September 2015, in partnership with apprenticeship provider 3AAA. During our time at Fresh Egg, we will complete a total of three rotations to learn all about the different services provided.

Now, we are two thirds of the way through our experience, having completed our second rotations. Read on to find out all about how we’ve found the last four months.

If you missed the first update, catch up here.

If you want more information on the apprenticeship scheme offered by Fresh Egg, email apprenticeships@freshegg.com.

Monet

Monet - technical SEO apprentice

  • First rotation: account management
  • Second rotation: technical SEO
  • Final rotation: biddable media

During my time in the team, I learnt how quickly the online world can change and how you have to adapt to these changes fast.

As I wanted to challenge myself, I chose to go into the SEO department for my second rotation, where I would be completely out of my comfort zone. The decision was definitely not easy but to make the most out of this amazing learning opportunity, it was the right thing to do.

During my time in the team, I learnt how quickly the online world can change and how you have to adapt to these changes fast. I had the responsibility of producing the SEO news updates, which outlined industry changes, for our fortnightly team meetings. This ensured that I was keeping up-to-date with the industry but also gave me the opportunity of putting my presentation skills into practice.

Onsite optimisation, backlink analysis, URL migration, keyword research and international SEO are just some of the areas that I was able to help with during this rotation. I was able to put what I was learning into practice and assisted on client tasks. Even though the work is very technical, the team answered any questions I had to ensure I was on the right path.

Within SEO, Excel is the main tool I used on a day-to-day basis. Although I had some Excel knowledge prior to joining the team, it has since advanced massively and I can now use formulas and shortcuts confidently. I also learnt how to use many tools such as Search Console, Screaming Frog, Majestic and Google Analytics.

I am leaving the SEO team with a lot more confidence in my abilities and I look forward to seeing what the biddable media team has in store for me.

Charlie

Charlie - account management apprentice

  • First rotation: technical SEO
  • Second rotation: account management
  • Final rotation: biddable media

I had the privilege of observing how different account managers handled certain situations, kept calm under pressure, and how they organised the workload in their own unique way.

My four months with the account management (AM) team has been a truly enlightening experience. I went into the placement with the aim of finding out more about how Fresh Egg’s account managers interacted with clients to answer questions and assuage any doubts they had.

The client calls and meetings were often a fast-paced and exciting environment where tactical thinking and diplomacy were key ingredients to a healthy working relationship. I had the privilege of observing how different account managers handled certain situations, kept calm under pressure, and how they organised the workload in their own unique way. (The latter is where I got to witness ‘AM magic’ come into play).

Aside from the meetings, there was always a varied array of work to be carried out. For example, I carried out competitor research in the form of SWOT and PEST analyses, as well as monitoring social media profiles to see what was working for other companies and therefore might work for our clients.

I also got the opportunity to use Google Analytics and revise for the Google Analytics Individual Qualification (GAIQ), which – after a couple of botched attempts – I managed to pass! This is a valuable qualification which is widely recognised throughout the digital marketing industry.

Georgie

Georgie - analytics and insight apprentice

  • First rotation: biddable media
  • Second rotation: analytics and insight
  • Final rotation: technical SEO

I am also leaving this rotation with a much more in-depth knowledge of Google Analytics and its features, which will be invaluable in my next rotation (technical SEO), and throughout any digital career.

During my time in the analytics and insight team, I have had the opportunity to get involved in many hands-on projects. These include analysing Google Analytics data, providing insight and identifying trends. I’ve also cleaned up Google Analytics’ setups in line with a comprehensive health check, strengthened my knowledge of data analysis and fostered a more analytical mind-set during my stint in this rotation.

Having the opportunity to apply what I learnt during the GAIQ qualification studies has been really useful, and practicing with real accounts has allowed me to gain a better working knowledge of what I have learnt.

I have really enjoyed the strategic side of working in the analytics and insight team, especially creating bespoke measurement and implementation plans. These take into account a business’ goals and objectives, define the most important metrics and KPIs to report on in relation to those goals, and identify the best way to implement the tracking needed to measure these on a website.

I am also leaving this rotation with a much more in-depth knowledge of Google Analytics and its features, which will be invaluable in my next rotation (technical SEO), and throughout any digital career.

Abbie

Abbie - biddable media apprentice

  • First rotation: inbound marketing
  • Second rotation: biddable media
  • Final rotation: account management

I am a now a fully qualified AdWords and Bing Ads advertiser! My words still stand from before: Fresh Egg really isn’t afraid to get you stuck into client work, which has boosted the confidence I have in my own abilities greatly since September.

What a quick four months that was. It honestly feels like I was writing my first rotation summary a few weeks ago. Much like Meg and Georgie, I had no real idea of what biddable media was before I entered the rotation. I feel like I have come a long way since my first day in the PPC team.

Similar to the inbound marketing team, the people in Fresh Egg’s biddable media team are an awesome bunch to work with and they’ve shown me a lot of patience, especially during the first few weeks when there was a lot of studying and exams. However, I passed the exams and I am a now a fully qualified AdWords and Bing Ads advertiser! My words still stand from before: Fresh Egg really isn’t afraid to get you stuck into client work, which has boosted the confidence I have in my own abilities greatly since September.

Since January, I’ve been busy helping my colleagues with AdWords account builds, writing ad copy, client reporting, building advanced Excel knowledge, taking and passing exams, conducting SQRs, writing an AdWords blog post, completing budget trackers, doing lots of revision, and managing a YouTube account. (And this list is definitely not exhaustive!)

I look forward to see what will happen in my next rotation.

Meg

Meg - inbound marketing apprentice

  • First rotation: biddable media
  • Second rotation: inbound marketing
  • Final rotation: analytics and insight

During my time in inbound I also attended a lot of training sessions, including blogging best practice training, content campaign training and link building training. These were extremely helpful and I feel I’ve come away from the department with an extensive knowledge of what exactly inbound marketing is.

In January 2016, I began my second rotation in the inbound marketing department. The work I have done has been completely different to the work I previously did in biddable media (my first rotation). I found this very useful as it gave me a broader knowledge of the different work the teams do within the company. As well as this, it has given me a better understanding of the kind of work I’ll be looking to do in the future.

One of the main ongoing tasks I was given during my time in the inbound marketing team was to supervise all of Fresh Egg’s social accounts. This involved checking social media daily, as well as producing and scheduling all the social posts on Twitter, Facebook, LinkedIn and Google+. I really enjoyed having this ongoing task as it made me a lot more time-efficient than I was before. While doing this, I also conducted my own tests on Twitter to increase engagement and impressions for the Fresh Egg tweets, which turned out to be very successful.

During my time in inbound I also attended a lot of training sessions, including blogging best practice training, content campaign training and link building training. These were extremely helpful and I feel I’ve come away from the department with an extensive knowledge of what exactly inbound marketing is.

One task I particularly enjoyed was a link building activity for a theme park website . This involved reaching out to other similar websites/blogs to try and gain a relationship with them and eventually have our content within their site. I learnt a lot while performing this task, from how to conduct useful research, to how to write professional and persuasive emails. I feel these skills will benefit me greatly, not only with my future career but also in life, which is amazing.

Overall, I really enjoyed my second rotation within the inbound marketing department. The team who I worked with were extremely helpful, made me feel very welcome and always had the time for all the questions I had (on a daily occurrence). Over the past eight months at Fresh Egg, I have learnt so much and would strongly recommend an apprenticeship to anyone who is keen to learn more and gain valuable experience.

If you want more information on the apprenticeship scheme offered by Fresh Egg, email apprenticeships@freshegg.com.


Share this post


comments powered by Disqus