Over the last few weeks, everyone in the SEO world has been concentrating on the impact Google’s roll out of its mobile-friendly update could have on their websites.
However, this update is far from the be-all and end-all when it comes … Read more
Update - 13/05/2015
Since publication of this post, referral spam has become a more serious issue, affecting most websites Fresh Egg audits and works with. The number of spam referrers is growing steadily, almost on a daily basis.
At the … Read more
On 21 April 2015 Google will release an algorithm update that is likely to affect how your website ranks on mobile devices. On a page-by-page basis, Google will determine if a page is mobile friendly and this will affect the ranking of that page … Read more
In this fortnight’s digital marketing news, we talk about Twitter’s updates to quoting, its apps, homepage and new tool Curator, Google’s changes to in-depth articles and YouTube’s ad-free subscription service.
Twitter’s … Read more
In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website.
It provides a framework not only for a customised configuration of your web analytics, … Read more
This is part two of our Google Tag Manager (GTM) guide. If you’ve followed part one , you’ve already setup a Universal Analytics pageview tag. We will now focus on how you can set up events that are determined by clicking a specific … Read more
Since its inception in 2011 (yes, it really was that long ago), little has been known about Google’s social network , ‘social layer’. Brands, businesses and individuals alike have been unsure of the value of the product, and … Read more
Content grouping is a great feature of Google Analytics (GA) that’s been around for a while now. It allows you to group content into a logical structure so you can analyse your website’s pages (or app) as a group instead of individually, … Read more
If you have a problem with rogue traffic being sent to your Google Analytics (GA) property, then a hostname inclusion filter is precisely what you need. We refer to ‘rogue’ traffic when talking about traffic that should not be included … Read more
Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
In this post, I answer … Read more