Google has announced on its Webmaster Central Blog that it is ‘ starting to use HTTPS as a ranking signal’ .
Essentially, Google’s post on 6 August 2014, informed us that the search engine is introducing HTTPS as a ranking … Read more
Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about the introduction of HTTPS as a ranking factor, Google’s ‘Pigeon’ update, Twitter as an ecommerce platform and Pinterest’s new … Read more
What's the goal of SEO?
Many aspects of search engine optimisation have changed over the last two decades but, essentially, the goal has remained the same: marketing a website so that it has good visibility in search engines. As search … Read more
Hello and welcome to Fresh Egg’s Digital Marketing News. In this edition we talk about: Google’s Payday Loan Algorithm, Instagram adverts, Facebook organic reach and the World Cup.
Google launching Payday Loan algorithm 3.0
Following … Read more
On Thursday 29 and Friday 30 May 2014, three members of the Fresh Egg team headed up to London to attend Which Test Won? The Live Event – a two day conference all about A/B testing, multivariate testing and personalisation.
Digital marketing … Read more
The past fortnight has seen the launch of Panda 4.0, Google updating ‘Fetch as Google’ while also being forced to once again comply with the Euopean Courts . Find out more in the latest edition of Fresh Egg’s digital marketing … Read more
Hello and welcome to Fresh Egg’s Digital Marketing News. In this edition we talk about: homepage internationalisation, Bing’s advice on backlinks, The 'Right to Be Forgotten' case, Facebook’s Audience Insights and Twitter’s … Read more
Today, Fresh Egg’s SEO consultant David Sewell presents his talk – Google as Predator: The Evolution of Search – at BrightonSEO April 2014 .
If you’re looking for his slides, check them out below.
Google … Read more
Following the release of Universal Analytics, updates are likely to come thick and fast to the analytics user interface as we move into user-centric analysis. The first of these changes can be seen today in your analytics account – have you … Read more
Google announced Universal Analytics, the next generation of Google Analytics, back in October 2012 and it was then released as public beta in March 2013. Now Google has just announced that Universal Analytics is out of beta via the official Google … Read more