Following the release of Universal Analytics, updates are likely to come thick and fast to the analytics user interface as we move into user-centric analysis. The first of these changes can be seen today in your analytics account – have you … Read more
Recently, Fresh Egg’s paid search team carried out a Google AdWords paid advertising campaign overhaul for Wineware.co.uk, one of the leading wine accessory suppliers in the UK.
With some careful analysis, rigorous testing, and clever … Read more
Have you ever wanted to analyse your website pages together instead of individually, without having to create advanced segments?
Do you want to be able to analyse data from your website in the same way you have your navigation structured?
… Read more
As one of only six Optimizely Certified Partners in the UK , Fresh Egg was invited along to the Optimizely Roadshow 2014. A day-long conference held on 6 March 2014 at London’s Westminster Impact Hub, the Optimizely Roadshow was dedicated … Read more
Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most … Read more
Google has announced its financial results for 2013, and despite advertising revenue declining as a share of income, total advertising revenue is up 16% year-on-year.
Larry Page, CEO of Google, said in a statement :
“We … Read more
Fresh Egg has worked with Econsultancy to help create its new edition of the SEO Best Practice Guide, with myself and SEO Director Lee Colbran writing the entire Planning and Strategy section. But just how much has the search landscape changed … Read more
New reports in Google Analytics
Google is aware of the popularity of the traffic source reports in Google Analytics and have been focusing their attentions on giving users a broader view
of their websites.
Hello and welcome to this week’s edition of our digital marketing news round up. After the huge hoo-ha caused by Hummingbird and 100% ‘notprovided’ data last week, the past seven days have been relatively quiet on the news front. However, we’ve … Read more
Matt Cutts, head of Google’s Webspam team, announced the news on Twitter that the latest iteration of Penguin was launched on Friday 4 October. The update is reported to affect around 1% of all search queries.
Penguin 2.1 launching today. Affects … Read more