This is part three of our Google Tag Manager (GTM) guide. If you’ve followed the series so far, you’ve already learned how to set up a pageview tag and how to track different types of click events such as PDF downloads.
Form … Read more
Update - 13/05/2015
Since publication of this post, referral spam has become a more serious issue, affecting most websites Fresh Egg audits and works with. The number of spam referrers is growing steadily, almost on a daily basis.
At the … Read more
On 21 April 2015 Google will release an algorithm update that is likely to affect how your website ranks on mobile devices. On a page-by-page basis, Google will determine if a page is mobile friendly and this will affect the ranking of that page … Read more
Universal Analytics is the latest version of web analytics from Google and has become the new operating standard for processing your analytics data.
The full version was released in April 2014 and has since been adapted by all our clients … Read more
In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website.
It provides a framework not only for a customised configuration of your web analytics, … Read more
We’ve been lucky enough to attend some excellent conferences of late, so we thought we’d briefly share our thoughts and key takeaways with you.
Brighton's conversion rate optimisation meet-up
Following the success of the last … Read more
Very.co.uk is launching personalised homepages in a bid to create the best tailored shopping experience in the world, as personalisation steps up a gear.
Shop Direct, which owns Very.co.uk, believes personalisation will add £20m in sales … Read more
This is part two of our Google Tag Manager (GTM) guide. If you’ve followed part one , you’ve already setup a Universal Analytics pageview tag. We will now focus on how you can set up events that are determined by clicking a specific … Read more
Online fashion giant ASOS has launched a social sign-in for new customers, seemingly the first retailer to do so at the checkout, offering its fans an easier way to shop as they socialise.
The retailer, which last year generated sales up 27% … Read more
Content grouping is a great feature of Google Analytics (GA) that’s been around for a while now. It allows you to group content into a logical structure so you can analyse your website’s pages (or app) as a group instead of individually, … Read more