If you have a problem with rogue traffic being sent to your Google Analytics (GA) property, then a hostname inclusion filter is precisely what you need. We refer to ‘rogue’ traffic when talking about traffic that should not be included … Read more
Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?
In this post, I answer … Read more
Google Tag Manager (GTM) is not just for developers or those from a technical background so, if you want to know how you can use it, then read on (and don't forget to catch up with Part Two, coming soon).
One of the difficulties of maintaining … Read more
Despite the cynicism that surrounded Google Glass’s commerciality, tech fans still took a sharp intake of breath when Google revealed it was ending sales of the landmark device this week.
Tesco’s innovation team, Tesco Labs, may … Read more
A couple of weeks ago Google announced they would be rolling out a new AdWords Treemaps (BETA) report in Google Analytics and so we were very excited this week to notice it has now been rolled out in the UK and across all our accounts. You can … Read more
Measurefest 2014 introduction
On Wednesday 8 th October 2014 at 07:00 I travelled from sunny (lol!) Worthing town to an even sunnier (double lol!) London town, for the digital marketing conference known as Measurefest.
Measurefest is hosted … Read more
Last week saw the first ever BrightonCRO event, organised by Fresh Egg’s Digital Marketing Consultant, Duncan Heath, and Pete Taylor, Director of Optimisation at The Student Room.
Billed as Brighton’s first dedicated Conversion … Read more
When attempting conversion rate optimisation (CRO) , how do you know what to optimise? No matter how big or small your website, the list of testing opportunities is almost never ending. Every form field, discount code box, call to action, coloured … Read more
What sort of reader are you? It may seem like a ridiculous question, but think about it:
Are you pouring over every word?
Are you scanning the sentences?
Have you already moved onto the next section?
The answers to these seemingly … Read more
It's been a busy fortnight in the world of digital marketing, with a number of important updates coming from Google including Authorship and Knowledge Graph changes along with updates to Pinterest search and an interesting discovery by the guys … Read more