On Thursday 22 May 2014, a clutch of Fresh Egg’s finest headed to London’s Logan Hall for the annual MeasureFest conference. Despite this being only the second year the conference has been held the agenda was rammed with topics covering … Read more
Fresh Egg is delighted to announce that it has become one of the first digital agencies to become an Optimizely Platform Certified partner.
Building on our existing reputation for Conversion Optimisation (CRO) – Fresh Egg is already … Read more
Conversions: the holy grail of digital marketing. Get a small change to your site correct – whether that’s rewording a call to action right at the end of the sales funnel or changing the colour of a button on the homepage – and … Read more
This week sees the introduction of ‘session’ data in Google Analytics, Google making paid search more secure, Facebook clamping down on spam and US Airways accidently tweeting a piece of profane imagery.
Google Analytics introduces … Read more
Following the release of Universal Analytics, updates are likely to come thick and fast to the analytics user interface as we move into user-centric analysis. The first of these changes can be seen today in your analytics account – have you … Read more
Have you ever wanted to analyse your website pages together instead of individually, without having to create advanced segments?
Do you want to be able to analyse data from your website in the same way you have your navigation structured?
… Read more
There are a number of issues with e-commerce tracking in Google Analytics that can potentially cause big problems for your reporting. In the latest blog post in our e-commerce series, we get to grips with some of the most common problems to … Read more
As one of only six Optimizely Certified Partners in the UK , Fresh Egg was invited along to the Optimizely Roadshow 2014. A day-long conference held on 6 March 2014 at London’s Westminster Impact Hub, the Optimizely Roadshow was dedicated … Read more
Setting up e-commerce tracking for Google Analytics is relatively easy, although one little mistake can be enough to skew the data and provide erroneous reporting.
In this blog post, the latest in our e-commerce series, we talk you through the … Read more
Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most … Read more