The Fresh Egg blog
Latest digital marketing news
After weeks of judging and another week of nail biting following our shortlisting, we’re delighted to announce that Fresh Egg has triumphed in the 2009 Econsultancy Innovation Awards!
The judges, who included Econsultancy’s in-house internet fiends and an international panel of third party experts, felt that the standard of the 400 or so entries was remarkably high, and that the winners represented innovation either in pure technology or creative terms. We won this prestigious award in the “Innovation in Web Analytics and Optimization” category for our CallTrackID™ tool. Commiserations and well done for being shortlisted in the same category to Kampyle, Speed-Trap and Wingify.
The judges declared that: “Call tracking is essential to measuring the impact of a marketing campaign, and this is a simple and awesome solution. The web gets a lot less credit than it should from companies for sales and leads, mostly because the offline impact is invisible. Fresh Egg has developed something very clever that is easy to use by anyone."
CalltrackID™ is a “mash up” between a proven free tool (Google Analytics) and existing Telecoms technology – the merging of SEO and telecommunications – to enable the tracking of leads and data that were previously invisible.
Coming on the back of our recent confirmation as a Google Analytics Authorised Consultant (GAAC) which followed intense scrutiny of our credentials in analytics and consultancy, this award further demonstrates Fresh Egg’s competence and familiarity with the full range of Google Analytics features. It also showcases our expertise in extending and enhancing those capabilities and features through the introduction of CallTrackID™.