Earlier today (Wednesday 29 July 2015), I took part in a webinar with Steve Rayson from content marketing tool Buzzsumo titled ‘How to Create Heavyweight Content Marketing Campaigns’. In case you missed it, or alternatively have discovered … Read more
Content marketing is now a mainstream digital marketing activity – the battle to grab and hold people’s attention with content is growing in intensity. In this Darwinian ecosystem only the strongest content, the most … Read more
Last Friday saw the latest instalment of the Content Marketing Show in London. We headed up there to get our content fix and hear the speakers’ key themes. The main subjects explored this time centred on audience personas and the … Read more
On 19 Sep 2013, Fresh Egg attended the third annual Brighton Digital Marketing Festival (BDMF) , hosted by emailing marketing software and services agency: Pure360.
The Body Shop's Rowan Stanfield showing the BDMF crowd how to measure … Read more
Today, our head of social media David Somerville presents his talk – The Content Cycle – at Brighton Digital Marketing Festival 2013 .
If you’re looking for his slides, you can check them out below.
The … Read more
If your roots are in traditional marketing you will recognise the acronym ‘PR’ as an abbreviation of ‘Public Relations’. However, if you’re reading this as an SEO, the term ‘PR’ will most probably mean something quite different … to do with a man … Read more
With literally thousands of new websites launching each day, the internet is becoming increasingly crowded. As such, each site has more competition than ever before when it comes to recognition for coverage of news stories and debate-stirring topics, … Read more
Many of us take our capabilities for granted, with using the internet being as simple as opening a browser and typing in where you want to go. However, for a large proportion of internet users, it is necessary to utilise specialised methods and … Read more
Over recent months, this blog series has covered a range of topics and you may have noticed that the posts have been authored by several different Fresh Egg staffers. However, even though we have a number of authors on this blog, we take great … Read more
Context: a person’s best friend or worst enemy, depending on how you look at it. Nowhere is this more the case than in the world of online content. Written a witty and well-thought out blog post about how skateboarding is the new way to get … Read more